Keeping and Serving Beer Flashcards
What are the three tiers?
Brewers/Importers
Wholesalers (also known as distributors)
Retailers
Brewers and Importers sell to whom?
Wholesalers
Wholesellers sell to whom?
Both on and off premise retailers
To whom do on and off premise retailers sell to?
Consumers
What are exceptions to the three tier system?
Brewpubs that both brew and retail to consumers.
Breweries that brew and sell directly to retailers or consumers.
How can you help consumers awareness to how much alcohol they are consuming?
Provide accurate ABV information
Why is it necessary to adjust the serving size of beers?
Different ABV - smaller or larger serving vessels.
What are some factors to preserve and enhance freshness on the wholesaler and retailer level?
Rotate inventory
Store beer properly
Serve beer properly
How can you ensure dated bottles are consumed fresh?
Ensure that they are consumed in order of dating
Remove out of date beer from inventory
Train staff to encourage/sell/promote all beers
When beers lack an expiration date: How long will non-pasteurized draft beer last (refrigerated)?
45-60 days
When beers lack an expiration date: How long will pasteurized draft beer last (refrigerated)?
90-120 days
How long will bottled beer last if kept refrigerated?
Up to six months
How long will bottled beer last if not refrigerated or if it’s subjected to other stresses?
May be noticeably off after three months.
What is the best way to check the freshness of product?
Taste the aged product against fresh product.
What is the best way to store beer, draft or otherwise?
In a refrigerated environment.