Keating et al. - Media Campaigns Flashcards
1
Q
What was the aim of Keating’s study?
A
To assess whether the effect of a mass media campaign (VISION) resulted in increased prevention and protection from HIV/AIDs.
2
Q
What method was used in Keating’s study?
A
Self-report.
3
Q
Who were the participants in Keating’s study?
A
3278 participants aged 15-49 from 3 different Nigerian states. 60% married, with stratified random sampling used.
