Justify Effort Per Client

Question 1

Problem - Reporting Client ROI

Answer 1

Difficult to report data to clients

Question 2

Primary Reason - Client ROI

Answer 2

• no ability to report on performance with each client
• usually anecdotal feeling per client
• lack of trust / doubt from clients affecting relationships

Question 3

Pain - Client ROI

Answer 3

Difficult to justify cost of retainment

Hard to win new clients without proof of previous work

A lot of time taken to generate the info needed - especially if not a lot of value in client

Question 4

Promise - Justify client ROI

Answer 4

• easy visibility per client
• can trust the data, removes human error
• time saved
• easy to see client track record

Question 5

Payoff - Justify Client ROI

Answer 5

• highlight trends to win more business
• which jobs do we do well with, where do we drive BD? (New and existing clients)
• performance testimonials on website
• closer relationship and more client trust