Just the Women

Question 1

What was the research method used?

Answer 1

Content analysis of 11 national newspapers, 2012

Question 2

What were the findings?

Answer 2

Over 1300 news reports involves sexism

Question 3

Name 3 conclusions of the study

Answer 3

Woman who have achieved political careers are often denigrated, infantalised and humiliated by male journalists
Tabloids objectify women and reduce them to sex objects in a way that would not be acceptable elsewhere
Photos and coverage often focus on a womans appearance and how feminine they are- reducing aspirations

Question 4

Strength’s of the report?

Answer 4

Highlights the problem of male ownership and control of the media
Highlights the power of stereotypes in shaping attitudes and behaviours and how this affects culture
Has research support. Cochrane (2011) found that the majority of contestants on shows were male
Research support- Ivory (2006) video games

Question 5

Weaknesses of the report?

Answer 5

Feminists are divided on the ‘cause’ of female oppression in the media. They therefore have different solutions to the problem, which hinders collective action.