Jury Decision Making 2 Flashcards
What are the persuasion models?
Heuristic-Systematic model of information processing (chaiken and trope, 1999)
Elaboration likelihood model (petty and cacioppo, 1986)
Epsteins cognitive experimental self theory
What is heuristic processing?
Use pre-existing judgement rules
Minimal cognitive effort
Availability, accessibility and applicability
More likely to agree with experts
What is systematic processing?
Comprehensive and analytic cognitive processing of relevant information.
Cognitive effort
Focus on message content, not its source
What’s better - heuristic or systematic?
Ideally like jurors to use the systematic processing of the information
How does the elaboration likelihood model work
Persuasive message = central route or peripheral route
Central =
Audience - motivated, analytical
Processing - high effort; evaluate message
Persuasion - lasting change in attitude
Peripheral =
Audience - not motivated, not analytical
Processing - low effort, persuaded by cues outside of message
Persuasion - temporary change in attitude
Why is ELM good?
Takes info processing one step further, linking it to persuasion
Often used in advertising
Summary of peripheral / heuristic processing
Unmotivated or incapable of evaluating argument
Use a mental short cut or heuristic
Summary of central / systematic processing?
Motivated to understand and evaluate the argument
What did Baguley (2017) find?
Jurors influence by expert credentials in cases with complex expert testimony and technical language but not in cases with simple nontechnical testimony.
What is the Epstein’s cognitive experimental self theory?
Thinking involves two pathways/mindsets, operating in parallel
What are the stages of Epstein’s cognitive experimental self theory?
Human information processing = rational info processing pathway or experimental ‘’’’’’
Rational - based on analysis, logic and fact. Effortful. - use formal evidence to make decision
Experiential - based on learned experience and emotion. Effortless. - use non-evidential factors to make decision.
What are general processes in criminal decision making?
Confirmation bias
Feature positive effect
What is confirmation bias?
Favour incriminating over exonerating evidence
Searching for, interpreting, favouring and recalling information in a way that confirms one pre-existing beliefs
E.g. witness placing defendant at crime scene vs witness providing an alibi
What is feature positive effect?
Give more emphasis to the finding of evidence about events than the failure to secure evidence
E.g. finding DNA evidence vs not finding any
Emotions displayed by victim?
Emotionally controlled
Emotionally numb
Emotionally expressive
What is emotionally controlled?
Responds to the questions in a straightforward and matter of fact way, as if describing neutral events
What is emotionally numb?
Timid and nervous self-presentation
What is emotionally expressive?
Crying several times, with choked, trembling speech
What are heuristics?
Simple, efficient rules used to form judgements and make decisions
Mental shortcuts
Work well but can lead to cognitive biases
What are representativeness heuristics?
Using categories
High representativeness = very similar to the prototype of the category