judgement and decision makingw9 Flashcards
decisions making
- the process of making choices between alternatives
- based on judgments we make, and applying these judgments can involve various reasoning processes.
choice and action
involve both benefits and costs
reasoning
Evaluate only on information given
– Evaluating a given conclusion, like in logic
- only using information at hand
inductive reasoning
reasoning based on observations, or reaching conclusions from evidence (specific from genereal)
-basis of scientific investigations
- inductive reasoning in everyday life, usually without even realising it
- Inductive reasoning provides the mechanism for using past experience to guide present behavior.
- Goes from the specific or particular to the general
- Inferential processes expand knowledge in the face of uncertainty
-If we start with limited details, we can only hypothesise
rather than deduce (cf. deductive reasoning)
availability heuristic
events that are more easily remembered are judged as being more probable than events that are less easily remembered (misjudgments linked to availability)
Factors that affect availability include:
Biased encoding (e.g., vividness)
Biased retrieval (e.g., primacy effects, recency effects)
illusory correlations
correlation between two events appears to exist, but in reality there is no correlation or it is much weaker than it is assumed to be.
A stereotype
an oversimplified generalisation about a group or class of people that often focuses on the negative.
- creates an illusory correlation that reinforces the stereotype.
–> related to availability heuristic : selective attention to the stereotypical behaviours makes these behaviours more “available”
representativeness heuristic:
people often make judgments based on how much one event resembles another event.
states that the probability that A is a member of class B can be determined by how well the properties of A resembles the properties we usually associate with class B.
judging occupations
Amos Tversky and Daniel Kahneman (1974)
- randomly pick one male from the population of the United States.
- Robert, wears glasses, speaks quietly, and reads a lot. Is it more likely that Robert is a librarian or a farmer
- presented this question where more people guessed that Robert was a librarian.
- ignoring another important source of information—the base rates of farmers and librarians in the population.
there were many more male farmers than male librarians in the United States, so if Robert was randomly chosen from the population, it is much more likely that he was a farmer.
base rate
relative proportion of different classes in the population
- when only base rate information is available, people use that information to make their estimates
- any descriptive information that is available, people disregard the base rate information, and this can potentially cause errors in reasoning.
conjunction rule
the probability of a conjunction of two events (A and B) cannot be higher than the probability of the single constituents (A alone or B alone).
- thus Linda being a bank teller and active in the feminist movement is less likely than her just being a bank teller
the law of large numbers
the larger the number of individuals that are randomly drawn from a population, the more representative the resulting group will be of the entire population.
- small samples of small will be less representative of the population. (i.e more likely that the percentage of boys or girls born on any given day will be near 50 percent in the large hospital and farther from 50 percent in the small hospital)
influence on judgement: Preconceptions, attitudes, and judgment
capital punishment
Charles Lord and coworkers (1979), who demonstrated how people’s attitudes are affected by exposure to evidence that contradicts their attitudes.
- Lord identified one group of subjects in favour of capital punishment and another group against it.
- Each subject was then presented with descriptions of research studies on capital punishment.
- Some of the studies provided evidence that capital punishment had a deterrent effect on murder; others provided evidence that capital punishment had no deterrent effect.
- When the subjects reacted to the studies, their responses reflected the attitudes they had at the beginning of the experiment.
- (eg. an article presenting evidence that supported the deterrence effect of capital punishment was rated as “convincing” by proponents of capital punishment and “unconvincing” by those against capital punishment)
- people’s prior beliefs cause them to focus on information that agreed with their beliefs and to disregard information that didn’t.
myside bias
tendency to generate and evaluate evidence and test their hypotheses in a way that is biased toward their own opinions and (a type of confirmation bias)
confirmation bias
more broader because it holds for any situation (not just opinions and attitudes)
- acts like a pair of blinders—we see the world according to rules we think are correct and are never dissuaded from this view because we seek out only evidence that confirms our rule.
utility
a theory that proposes that in decision making process it can be assumed that people are basically rational
if people have all of the relevant information, they will make a decision that results in the maximum expected utility
utility
outcomes that achieve a person’s goals
denes raj and epstein jelly bean experiment
gave participants a choice between randomly picking one jelly bean from
a) a bowl with 1 red bean and 9 white beans
b) a bowl with 7 red beans and 93 white beans
received money if picked red bean
many subjects picked the larger bowl with less favourable probability
*Apparently seeing more red beans overpowered their knowledge that the prob- ability was lower
Thierry Post’s reasons for people risking (2008)
- concluded that the contestants’ choices are influenced by what has happened leading up to their decision.
- If things are going well for the contestant –> the contestant is likely to be cautious and accept a deal early.
- when contestants are doing poorly –> they are likely to take more risks and keep playing = want to avoid the negative feeling of being a loser and take more risks in the hope of “beating the odds” and coming out ahead in the end.
emotions affect decisions
damage to prefrontal cortex
people with damage to an area of their prefrontal cortex, (flattened emotions & inability to respond to emotional events) –> have impaired decision making. personality traits
risk avoidance
Anxious people tend to avoid making decisions that could potentially lead to large negative consequences
quality of optimism
optimistic people are more likely to ignore negative information and focus on positive information, causing them to base their decisions on incomplete information. Too much optimism can therefore lead to poor decision making
emotions affect decisions
expected emotions
emotions that people predict they will feel for a particular outcome, contestant might think about a choice in terms of how good she will feel about accepting the bank’s offer of $125,000
Expected emotions are one of the determinants of risk aversion
risk aversion
the tendency to avoid taking risks.
tendency to believe that a particular loss will have a greater impact than a gain of the same size increases RA
Expected emotions vs actual emotions
Deborah Kermer and coworkers (2006)
- subjects given $5 a
- Subjects rated their happiness before the experiment started and then predicted how their happiness would change if they won the coin toss again (gain $5, so they have $10) or lost it (lose $3, so they have $2).
- people overestimate their negative feelings because at the time, they don’t take into account the various coping mechanisms they may use to deal with adversity
incidental emotions
- Incidental emotions are emotions that are not caused by having to make a decision.
- person’s general disposition, something that happened earlier in the day, or the general environment such as background music