jarron

Question 1

Tourism management is a systematic process that optimizes tourist demand satisfaction through research, forecasting, and product selection, aligning with an organization’s purpose and market positioning.

Answer 1

marketing

Question 2

Consumers buy experiences rather than tangible goods, making forecasting and efficient planning crucial. The product consists of multiple components, with the quality of one component affecting overall satisfaction. Travel intermediaries play a crucial role in influencing service distribution. Tourism demand is highly elastic and seasonal, influenced by price and consumer preferences.

Answer 2

The uniqueness of tourism marketing lies in several key characteristics

Question 3

In tourism marketing, it’s important to develop a guiding philosophy or orientation. There are three main approaches:

Answer 3

*Product orientation
*Consumer orientation
*Societal orientation

Question 4

This focuses on offering the best product or service, assuming that if the product is superior, tourists will naturally be attracted. This approach works when demand exceeds supply, as the emphasis is on improving the product itself.

Answer 4

Product Orientation

Question 5

This approach shifts focus to the needs and wants of the tourists. It involves tailoring products and services to meet customer preferences, such as providing services at times that are convenient for tourists (e.g., breakfast when they want it) rather than when it’s convenient for the provider.

Answer 5

Consumer Orientation

Question 6

This approach balances the satisfaction of tourists’ needs with the long-term well-being of the local community. It emphasizes responsible tourism that benefits both the tourists and the destination in the long run.

Answer 6

Societal Orientation:

Question 7

is a universally accepted way of analyzing demand. It is the grouping together of people
with similar needs and wants for the purpose of serving the market better.

Answer 7

Marketing segmentation

Question 8

Age and income are very successful predictors of recreation
participation.

Answer 8

Socioeconomic or Demographic Segmentation

Question 9

*it is the information gained is directly related to the
particular product in question.
*specific product and particular product.

Answer 9

Product-Related segmentation

Question 10

*attitudes, interests, and opinions.
*It
can best be used in highly-specialized and extensively- developed markets to supplement the
information gained from simpler analysis.

Answer 10

Psychographic segmentation

Question 11

*geographically-based studies and state and national tourist offices.

Answer 11

Geographic segmentation

Question 12

Market planning involves distinct stages for a product, service, or destination, including price, product, promotion, and distribution, which guide strategies for choosing, attracting, and serving target markets.

Answer 12

Product life cycle

Question 13

The stages that a new product goes from inception to decline. These are:

Answer 13

Introduction
Growth
Maturity
Saturation
Decline

Question 14

it is a phase of the product life cycle involves high promotional expenses and visibility, with low sales volume and primary demand. High promotional expenses, visibility, high cost, and low sales volume increase failure rates.

Answer 14

introduction

Question 15

the mature product is well-established in the market place. Sales increase but at a
slower rate. Many outlets are selling the product or service. They are very competitive especially with
regard to price. Companies try to find out ways to hold on to their share of the market.

Answer 15

maturity

Question 16

At this stage, sales volume reaches its peak. The product or service has penetrated the market place
to its highest degree. Mass production lowered the prices to make it available to everyone.

Answer 16

saturation

Question 17

advertising expenses are lower. There are few competitors.

Answer 17

decline

Question 18

the objectives are stated and the methods of attaining them are identified. There
are seven steps in the market planning process.

Answer 18

marketing planning process

Question 19

Data is usually organized and interpreted. This requires a great amount of skill
and understanding. At present, computers shorten the process of organizing and interpreting data.

Answer 19

analysis data

Question 20

several methods for reaching the goals would
indicate which of the alternatives or combination of them would be best from a financial standpoint.

Answer 20

Cost-benefit analysis

Question 21

benefit for each are
identified, it is then decided which one should be carried out by the other organizations. A plan of
action, including the responsibilities of the members of the organization, can then be established.

Answer 21

Selecting alternatives and plan formation After the variables and cost

Question 22

These are methods which analyze the progress made in achieving the goals
of the project.

Answer 22

Control procedures

Question 23

Putting into effect the plan of action and supervising it.

Answer 23

Plan information

Question 24

Is the combination of elements—product, price, promotion, and distribution—that interact and complement each other to attain the objectives of the market plan.

Answer 24

Marketing mix

Question 25

A vacation consists of several parts or products such as transportation, accommodation, food and beverage, sightseeing, entertainment, and souvenirs. Several providers will offer one or more of these products or services.

Answer 25

Product

Question 26

Is the result of supply and demand. When supply exceeds demand, price tends to decrease. When demand exceeds supply, price tends to increase.

Answer 26

Price

Question 27

Is one of the fastest-growing and lucrative areas of the tourism and hospitality industry. It includes different areas such as conferences, meetings, incentives, exhibitions, and trade shows.

Answer 27

MICE (Meeting, incentives, conferences, exhibition) industry

Question 28

Are large facilities where meetings and expositions are held. Parking, information services, business centers, and food and beverage facilities are included in the centers.

Answer 28

Convention center

Question 29

An event designed to bring together suppliers of products and services who will demonstrate their products and services to the attendees in order to make sales or establish contacts.

Answer 29

Exposition and Exhibition

Question 30

t’s conferences, workshops, seminars, or other events designed to bring people together in order to exchange information.

Answer 30

Meetings

Question 31

Are rewards for achievement used by corporations to motivate employees to higher sales efforts. It may be in the form of goods or trips to glamorous and exotic places.

Answer 31

Incentives

Question 32

The events in large convention centers are planned many years in advance. The convention and visitors bureau is responsible for the booking of conventions more than 18 months ahead.

Answer 32

Meeting planners

Question 33

Several companies offer specialized services such as transportation, entertainment, audiovisual, escorts and tour guides, convention setup, and destination management.

Answer 33

Specialized Services

Question 34

It may be independent contractors who offer their services to associations and corporations as the need arises, or they may be full-time employees of corporations and associations.

Answer 34

Event management

Question 35

A major player in the MICE market. The CVB is a nonprofit organization that represents an urban area that tries to solicit business to pleasure-seeking visitors. It represents the various industry sectors: transportation, hotels and motels, restaurants, attractions, and suppliers.

Answer 35

Conventions & Visitors Bureau (CVBS)

Question 36

Before embarking on a program to market tourism in general or a specific tourism product or service in particular, it is necessary to develop a philosophy or orientation to guide one’s marketing efforts.

Answer 36

Market orientation

Question 37

The second aspect of the definition of tourism marketing is the selection of tourism demand. it is a universally accepted way of analyzing demand. It is the grouping together of people with similar needs and wants for the purpose of serving the market better.

Answer 37

Market segmentation