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Organizational Behavior > Jared Allen Midterm > Flashcards

Jared Allen Midterm Flashcards

1
Q

What are some of the various entrepreneurial approaches?

A
  • Identify your desired impact on the world.
  • Start with means at hand.
  • Describe the idea today.
  • Calculate affordable loss.
  • Take small action.
  • Network and enroll others in your journey.
  • Build on what you learn.
  • Reflect and be honest with yourself.
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2
Q

What is entrepreneurship?

A

it is a method, not a process

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3
Q

What are the assumptions underlying the entrepreneurship method?

A
  • It applies to novices and experts regardless of experience levels.
  • It is inclusive.
  • It requires continuous practice with a focus on doing in order to learn.
  • It is designed for an unpredictable environment.
  • It changes how we think in ambiguous situations.
  • It helps you ger unstuck when you are trying to start something new.
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4
Q

A fixed mindset =

A

performance goals

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5
Q

A growth mindset =

A

learning goals
- engage in self regulatory strategies

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6
Q

what does it mean to say that the mindset theories lay implicit?

A

not constantly thinking about it

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7
Q

What is the process of habit formation?

A
  1. unconscious incompetence
  2. conscious incompetence
  3. conscious competence
  4. unconscious competence
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8
Q

What does deliberate practice have to do with?

A

neoruplasticity - neutrons that fire together wire together

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9
Q

how can entrepreneurial passion be a bad thing?

A

when you think you have “found your passion”, you are less likely to try new things
- you won’t always feel like doing entrepreneurial tasks
- you are more likely to act yourself into doing well than to feel yourself into acting well

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10
Q

what are the self leadership constructive thought pattern strategies?

A
  • identify negative beliefs -> reframe those beliefs
  • self talk and mental imagery
  • if-then statements: mental contrasting with implementation intentions
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11
Q

What are the four pathways to opportunity identification?

A
  1. find pathway
  2. search pathway
  3. design pathway
  4. effectuate pathway
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12
Q

What is a find pathway?

A

a pathway that assumes that opportunities exist independent of entrepreneurs and are waiting to be found.

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13
Q

What is a search pathway?

A

a pathway used when entrepreneurs are not quite sure what type of venture they want to start, so they engage in an active search to discover new opportunities.

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14
Q

What is a design pathway?

A

a pathway that can uncover high-value opportunities because the entrepreneur is focusing on unmet needs of customers, specifically latent needs.

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15
Q

What is an effectuate pathway?

A

a pathway that involves using what you have (skills, knowledge, abilities) to uncover an opportunity that uniquely fits you.

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16
Q

what is prototype theory?

A

connecting the dots to seemingly unrelated phenomena
- also has to do with pattern recognition

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17
Q

What is the IDEO process?

A

inspiration, ideation, implementation

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18
Q

What is inspiration?

A

discovering user challenges and needs

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19
Q

what is ideation?

A

potential solutions to meet needs

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20
Q

what is implementation?

A

prototyping and testing solutions

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21
Q

analytical vs creative thinking when considering design thinking

A
  • analytical - generating new ideas about how products can be improved
  • creative - same as divergent thinking
22
Q

what is divergent thinking?

A

a thought process that allows us to expand our view of the world to generate as many ideas as possible without being trapped by traditional problem-solving methods or predetermined constraints.

23
Q

what is convergent thinking?

A

a thought process that allows us to narrow down the number of ideas generated through divergent thinking in an effort to identify which ones have the most potential.

24
Q

What is design thinking?

A

a human-centered approach to innovation that brings together what people need with what is technologically feasible and economically viable.

25
Q

what are the 5 phases of design thinking?

A
  1. empathy
  2. define
  3. ideate
  4. prototype
  5. test
26
Q

what is empathy?

A

getting out and talking to your customers directly

27
Q

what is define?

A

defining a problem statement from that empathy work

28
Q

what is ideate?

A

brainstorming lots of ideas that could help you solve the problem that you identified

29
Q

what does it mean to prototype?

A

building a crude version of the solution that you want to test with users

30
Q

what does it mean to test?

A

getting out and testing with users

31
Q

what is the business model canvas?

A
  • offering - value proposition
  • customers - customer segments, channels, customer relationships
  • infrastructure - key activities, key resources, key partners
  • financial viability - cost structure and revenue streams
32
Q

what are the business model patterns?

A
  • the long tail (Amazon)
  • multisided platforms
  • free as a business model (Spotify)
33
Q

what does it mean to unbundle business models?

A

splitting the company’s operations into distinct categories (General Electric)

34
Q

what is blue ocean strategy?

A

creating a new industry, and the red ocean is the blood in the water (competition)

35
Q

What are the principles and stages of the lean startup methodology?

A
  • Places less emphasis on customer segments but more emphasis on first adopters.
  • Problem, solution, key metrics, unfair advantage.
36
Q

What are the components of a market?

A

innovators, early adopters, early majority, late majority, laggards.

37
Q

what is “crossing the chasm” in market adaptation?

-ex). guy dancing alone was soon surrounded by a ton of people who didn’t want to be left out

A

Involves focusing your resources on a single, primary market first, known as a beachhead market, before winning over the market and then using that momentum to dominate larger markets. The customers in that market buy similar products, those customers have similar expectations of value, the customers use WOM communicate to others in similar regions or professional organizations.

38
Q

What is an MVP?

A

first functional and working version of your product ready for release to actual customers.

39
Q

what is a rapid prototype?

A

quickly created models used to visualize a product or service. Rapid prototypes could be made out of crude paper models or storyboards.

40
Q

what is a mock-up prototype?

A

usually 2D or 3D model that looks like the finished product but lacks right functionality.

41
Q

what is a high fidelity prototype?

A

more sophisticated version of a mock-up that has enough functionality to allow users to really interact with the product or service.

42
Q

what is role-playing?

A

method that helps you step into the shoes of your users by capturing their emotional experience of testing a product or service.

43
Q

what is the Wizard of Oz prototype?

A

virtual assistant in which someone behind the scenes types out the responses to the user.

44
Q

what are user- driven prototypes?

A

This method focuses on the user creating the prototype, which in turn enables you to better understand their thinking. For example, if you have an idea about how to improve the waiting experience at airports, you might ask users to draw their own version of what this might look like or build a LEGO prototype.

45
Q

what are the four problems commonly experienced by customers?

A
  1. lack of time
  2. lack of money
  3. lack of skills
  4. lack of access
46
Q

what is a mass market?

A

many customers

47
Q

what is a niche market?

A

customers with specific needs

48
Q

what is a segmented market?

A

breaking customer segments into groups, slightly altering the product

49
Q

what is a diversified market?

A

variety of services using customer value proposition to unrelated customer segments

50
Q

what is a multi-sided market?

A

two or more customer segments (e.g. magazines)

51
Q

what are the 3 qualities of an effective customer value proposition?

A
  1. better than the competition
  2. measurable in monetary terms
  3. it must be sustainable
52
Q

what are psychographics?

A

attitudes, values, and fears

Organizational Behavior (2 decks)

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