jan mock case studys

Question 1

What event did plymouth use to rebrand in 2020?

Answer 1

The 400th anniversary of the Mayflower

Question 2

What was Plymouths aim in rebranding?

Answer 2

To promote Plymouth as a social and economic hub

Question 3

What was Plymouths aim in rebranding?

Answer 3

To promote Plymouth as a social and economic hub

Question 4

What is the demographic of Plymouth’s population?

Answer 4

Young and student heavy (2 universities)

Question 5

Give 2 statistical aims of Plymouths rebranding

Answer 5

1. increase visitor spending by 25%
2. increase tourism by 20%

Question 6

Give 1 outcome of Plymouths rebranding

Answer 6

An international history centre worth £25million was constructed via lottery funding

Question 7

Where is Totnes located?

Answer 7

South devon

Question 8

What occurred in Totnes which sparked uproar?

Answer 8

Costa attempted to establish a shop in 2012

Question 9

How many people Boycotted against Totnes in 2012?

Answer 9

75% of the town via a petition

Question 10

Why did people boycott costa in 2012?

Answer 10

Totnes was proud of its independent history and wanted to avoid becoming a clone town

Question 11

What was the outcome of the Totnes uproar in 2012?

Answer 11

After 8 months of fighting, costa dropped their plans

Question 12

Give 1 way Totnes avoids becoming a clone town?

Answer 12

by having its own currency called the Totnes pound

Question 13

Where is Brick Lane located?

Answer 13

The London borough of Tower Hamlets, through White chapel street.

Question 14

What is the Locale of Brick Lane?

Answer 14

Curry houses and restaurants , art and fashion shows,

Question 15

What is the age demographic of Brick lane?

Answer 15

High proportion of people between 20 and 40 (relatively young)

Question 16

What is the ethnic makeup of Brick lane?

Answer 16

41% Bangladeshi, 41.5% muslim as well as high diversity

Question 17

How has Brick lanes population demographic changed?

Answer 17

in the 19th and 20th century it was primarily Irish and Jewish people, modern day it is primarily Bangladeshi

Question 18

What is brick lanes nickname?

Answer 18

Banglatown

Question 19

Why did Brick lane undergo gentrification?

Answer 19

1. High crime rate
2. Low education rate (15% with no qualifications)
3. Poor economy

Question 20

Give 2 examples of how brick lane has gentrified?

Answer 20

1. Turned the old Truman’s brewery into offices
2. Converted Warehouses into fashion and art spaces

Question 21

What is gentrification?

Answer 21

When an areas status has become unfashionable and neglected, it is upgraded and improve.

Question 22

Where is Detroit located?

Answer 22

Michigan, North America

Question 23

Why did people flee Detroit?

Answer 23

1. collapse of the motor industry
2. Racial riots in 1967

Question 24

What percent of Detroit’s population has left since 1950?

Answer 24

60%

Question 25

How many abandoned homes remain in Detroit?

Answer 25

80,000

Question 26

What occurred in Detroit 2013?

Answer 26

The city declared bankruptcy after falling $18 billion in debt

Question 27

Give 1 example of Detroits regeneration attempt

Answer 27

The investment into CockTown

Question 28

How has House pricing changed in Cocktown Detroit?

Answer 28

2008- average house price $35,000
2018- average house price $250,000

Question 29

How is ford helping Detroit regenerate?

Answer 29

bought Michigan central due to tax incentives, meaning large investment is occurring

Question 30

Define the term brain drain in Detroit

Answer 30

The large amount of educated, primarily white people left detroit in order to pursue better economies since the 1950s