jan mock case studys Flashcards
What event did plymouth use to rebrand in 2020?
The 400th anniversary of the Mayflower
What was Plymouths aim in rebranding?
To promote Plymouth as a social and economic hub
What was Plymouths aim in rebranding?
To promote Plymouth as a social and economic hub
What is the demographic of Plymouth’s population?
Young and student heavy (2 universities)
Give 2 statistical aims of Plymouths rebranding
- increase visitor spending by 25%
- increase tourism by 20%
Give 1 outcome of Plymouths rebranding
An international history centre worth £25million was constructed via lottery funding
Where is Totnes located?
South devon
What occurred in Totnes which sparked uproar?
Costa attempted to establish a shop in 2012
How many people Boycotted against Totnes in 2012?
75% of the town via a petition
Why did people boycott costa in 2012?
Totnes was proud of its independent history and wanted to avoid becoming a clone town
What was the outcome of the Totnes uproar in 2012?
After 8 months of fighting, costa dropped their plans
Give 1 way Totnes avoids becoming a clone town?
by having its own currency called the Totnes pound
Where is Brick Lane located?
The London borough of Tower Hamlets, through White chapel street.
What is the Locale of Brick Lane?
Curry houses and restaurants , art and fashion shows,
What is the age demographic of Brick lane?
High proportion of people between 20 and 40 (relatively young)
What is the ethnic makeup of Brick lane?
41% Bangladeshi, 41.5% muslim as well as high diversity
How has Brick lanes population demographic changed?
in the 19th and 20th century it was primarily Irish and Jewish people, modern day it is primarily Bangladeshi
What is brick lanes nickname?
Banglatown
Why did Brick lane undergo gentrification?
- High crime rate
- Low education rate (15% with no qualifications)
- Poor economy
Give 2 examples of how brick lane has gentrified?
- Turned the old Truman’s brewery into offices
- Converted Warehouses into fashion and art spaces
What is gentrification?
When an areas status has become unfashionable and neglected, it is upgraded and improve.
Where is Detroit located?
Michigan, North America
Why did people flee Detroit?
- collapse of the motor industry
- Racial riots in 1967
What percent of Detroit’s population has left since 1950?
60%
