Items 6-14 pgs 35-40

Question 1

are systematic representations that help in understanding how communication works.

Answer 1

Communication models

Question 2

is abstract most of the time. It represents a real-world phenomenon applied to different forms.

Answer 2

Model

Question 3

What are the four conceptual models for human communication?

Answer 3

• Aristotle’s Model of Communication
• Laswell’s Model of Communication
• Shannon-Weaver’s Model of Communication
• David Berlo’s Model of Communication

Question 4

• Effective public speaking was an important consideration in the study of communication
• Ancient Greeks were good at argumentation and debate,
  and speech was characterized by repartee

Answer 4

Aristotle Communication Model

Question 5

Aristotle emphasized three variables in the communication process:

Answer 5

speaker, speech, and audience.

Question 6

Without this variable, no speech will be produced

Answer 6

Speaker

Question 7

The speaker adjusts his/her speech depending on the audience profile.

What are the considerations for the audience demographics?

Answer 7

• Age, gender, culture, race, religion, background, social, and economic status, and political orientation or inclination
• Attitudes, views, and beliefs

Question 8

In 1948, He described communication as being focused on the following Ws: Who says What in Which channel to Whom and with What effect.

Answer 8

Laswell’s Communication Model

Question 9

• Same with Aristotle in the sense that both are linear and
  have similar components
• Laswell’s different because five variables are involved, with the additional two: Medium and Effect

Answer 9

Laswell’s Communication Model NOTE

Question 10

• Introduced in 1949 a year after Laswell’s, for Bell Laboratories
• Originally conceptualized for the functioning of the radio and television for technical communication; later on adopted in the field of communication

Answer 10

Claude Elwood Shannon and Warren Weaver’s Model of Communication (SHANNON WEAVER’S COMMUNICATION MODEL)

Question 11

What other components have been identified in the Shannon - Weaver Communication Model?

Answer 11

noise, reception, destination, and feedback

Question 12

What other terms were introduced in the Shannon - Weaver Communication Model?

Answer 12

information source for the sender, transmitter for the encoder, decoder (reception), and receiver (destination)

Question 13

Conceptualized in 1960, probably the most well-known among the communication models.

Answer 13

David Berlo’s model

Question 14

*Initially, Berlo’s model was called SMCR, which stands for?
* But modified to include – thus SMCRN

Answer 14

• sender of the message, sent through a channel or medium to a receiver.
• Noise

Question 15

What are the major variables involved in the communication process of David Berlo’s Model?

Answer 15

source, message, channel and receiver.

Question 16

What variable of Berlo’s Communication Model

Communication Skills
Attitudes
Knowledge
Social System
Culture

Answer 16

Source

Question 17

What variable of Berlo’s Communication Model

Content
Elements
Treatment
Structure
Code

Answer 17

Message

Question 18

What variable of Berlo’s Communication Model

Hearing
Seeing
Touching
Smelling
Tasting

Answer 18

Channel

Question 19

What variable of Berlo’s Communication Model

Communication Skills
Attitudes
Knowledge
Social System
Culture

Answer 19

Receiver

Question 20

1. HAVE A CLEAR PURPOSE. You should know your objective in communicating by heart
2. DELIVER A COMPLETE MESSAGE. Make sure that your claims are supported by facts and necessary information.
3. AIM FOR CONCISENESS. Your statements do not have to be wordy. Brevity in speech is a must.
4. Deliver your message in the MOST NATURAL WAY as possible. Punctuate important words with the suitable movements and gestures. Exude a certain level of confidence even if you do not feel confident enough.
5. Have a SPECIFIC AND TIMELY FEEDBACK. Inputs will be helpful when given on time.

Answer 20

PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION

Question 21

1. BE Clear. Be clear about your message. Always be guided by your purpose in communicating
2. BE CONCISE. Always stick to the point and do not beat or run around the bush. Be brief by focusing on your main point.
3. BE CONCRETE. Support your claims with enough facts. Your readers will easily know if you are bluffing or deceiving them because there is nothing to substantiate your claims.
4. BE CORRECT. It is important that you observe grammatical correctness in your writing. Always have time to revise and edit your work. Even simple spelling errors may easily distract your readers.
5. BE COHERENT. Your writing becomes coherent only when you convey a logical message. The ideas should be connected to each other and related to the topic. Make sure that you observe a sound structure that will present a smooth flow of your ideas. Use transitional or cohesive devices so that the ideas conform with one another.
6. BE COMPLETE. Include all necessary and relevant information so that the audience will not be left wanting of any information. Always place yourself in the shoes of the audience, who is always interested to receive new information.
7. BE COURTEOUS. The tone of your writing should be friendly. Avoid any overtone/undertone or insinuation to eliminate confusion or misinterpretation

Answer 21

PRINCIPLES OF EFFECTIVE WRITTEN COMMUNICATION
The 7Cs