Items 6-14 pgs 35-40 Flashcards
are systematic representations that help in understanding how communication works.
Communication models
is abstract most of the time. It represents a real-world phenomenon applied to different forms.
Model
What are the four conceptual models for human communication?
- Aristotle’s Model of Communication
- Laswell’s Model of Communication
- Shannon-Weaver’s Model of Communication
- David Berlo’s Model of Communication
- Effective public speaking was an important consideration in the study of communication
- Ancient Greeks were good at argumentation and debate,
and speech was characterized by repartee
Aristotle Communication Model
Aristotle emphasized three variables in the communication process:
speaker, speech, and audience.
Without this variable, no speech will be produced
Speaker
The speaker adjusts his/her speech depending on the audience profile.
What are the considerations for the audience demographics?
- Age, gender, culture, race, religion, background, social, and economic status, and political orientation or inclination
- Attitudes, views, and beliefs
In 1948, He described communication as being focused on the following Ws: Who says What in Which channel to Whom and with What effect.
Laswell’s Communication Model
- Same with Aristotle in the sense that both are linear and
have similar components - Laswell’s different because five variables are involved, with the additional two: Medium and Effect
Laswell’s Communication Model NOTE
- Introduced in 1949 a year after Laswell’s, for Bell Laboratories
- Originally conceptualized for the functioning of the radio and television for technical communication; later on adopted in the field of communication
Claude Elwood Shannon and Warren Weaver’s Model of Communication (SHANNON WEAVER’S COMMUNICATION MODEL)
What other components have been identified in the Shannon - Weaver Communication Model?
noise, reception, destination, and feedback
What other terms were introduced in the Shannon - Weaver Communication Model?
information source for the sender, transmitter for the encoder, decoder (reception), and receiver (destination)
Conceptualized in 1960, probably the most well-known among the communication models.
David Berlo’s model
*Initially, Berlo’s model was called SMCR, which stands for?
* But modified to include – thus SMCRN
- sender of the message, sent through a channel or medium to a receiver.
- Noise
What are the major variables involved in the communication process of David Berlo’s Model?
source, message, channel and receiver.
What variable of Berlo’s Communication Model
Communication Skills
Attitudes
Knowledge
Social System
Culture
Source
What variable of Berlo’s Communication Model
Content
Elements
Treatment
Structure
Code
Message
What variable of Berlo’s Communication Model
Hearing
Seeing
Touching
Smelling
Tasting
Channel
What variable of Berlo’s Communication Model
Communication Skills
Attitudes
Knowledge
Social System
Culture
Receiver
- HAVE A CLEAR PURPOSE. You should know your objective in communicating by heart
- DELIVER A COMPLETE MESSAGE. Make sure that your claims are supported by facts and necessary information.
- AIM FOR CONCISENESS. Your statements do not have to be wordy. Brevity in speech is a must.
- Deliver your message in the MOST NATURAL WAY as possible. Punctuate important words with the suitable movements and gestures. Exude a certain level of confidence even if you do not feel confident enough.
- Have a SPECIFIC AND TIMELY FEEDBACK. Inputs will be helpful when given on time.
PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION
- BE Clear. Be clear about your message. Always be guided by your purpose in communicating
- BE CONCISE. Always stick to the point and do not beat or run around the bush. Be brief by focusing on your main point.
- BE CONCRETE. Support your claims with enough facts. Your readers will easily know if you are bluffing or deceiving them because there is nothing to substantiate your claims.
- BE CORRECT. It is important that you observe grammatical correctness in your writing. Always have time to revise and edit your work. Even simple spelling errors may easily distract your readers.
- BE COHERENT. Your writing becomes coherent only when you convey a logical message. The ideas should be connected to each other and related to the topic. Make sure that you observe a sound structure that will present a smooth flow of your ideas. Use transitional or cohesive devices so that the ideas conform with one another.
- BE COMPLETE. Include all necessary and relevant information so that the audience will not be left wanting of any information. Always place yourself in the shoes of the audience, who is always interested to receive new information.
- BE COURTEOUS. The tone of your writing should be friendly. Avoid any overtone/undertone or insinuation to eliminate confusion or misinterpretation
PRINCIPLES OF EFFECTIVE WRITTEN COMMUNICATION
The 7Cs
