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JU_FlashCards > Introduction To Graphic Design > Flashcards

Introduction To Graphic Design Flashcards

1
Q

Using the kerning tables that are built into the typeface is called…

A

Metric Kerning

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2
Q

Unintended spaces in the forming of words or sentences is called…

A

Bad Kerning

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3
Q

What is adjusting the space between two individual letters called?

A

Kerning

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4
Q

What type of typography is subtle and doesn’t draw attention to itself?

A

Invisible & Silent Typography

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5
Q

What do you call type for images that are a more expressive art form with different rules?

A

Visible & Narrative Typography

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6
Q

Name the 8 font families:

A

1) Italic 2) Condensed 3) Extended 4) Thin 5) Light 6) Regular 7) Bold 8) Heavy

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7
Q

What typeface is good for wedding invitations?

A

Script Type

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8
Q

What type of san serif is good for combinations with other typefaces?

A

Slab Serifs

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9
Q

What is a grotesque/gothic typeface that is good for diversity and branding?

A

San Serif Typeface

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10
Q

What typeface was developed because of technical limitations?

A

Transitional Typefaces (New Times Roman)

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11
Q

What type of style are the font types “Garamond” and “Huflar Text”?

A

Old Style or Humanist

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12
Q

What file format works best with both print or digital?

A

Open Type (.otf)

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13
Q

What file format can you trust to work really well digitally?

A

True Type (.ttf)

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14
Q

What is an older file format that works well for print?

A

Post Script (.pfd .pfm .afm)

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15
Q

What type of kerning is executed automatically by the layout program?

A

Optical Kerning

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16
Q

What type of kerning creates rhythm and consistency between letters manually?

A

Manual Kerning

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17
Q

What is tracking or letter spacing?

A

Adjusting the overall spacing of a group of letters

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18
Q

Adjusting the space between the lines of text is called:

A

Leading

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19
Q

How many characters that can fit into one line is called:

A

Line Length (optimal 35 - 60 characters)

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20
Q

What is the proper spacing between columns called?

A

Gutter

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21
Q

What is used to join words and to separate syllables of a single word?

A

Hyphen

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22
Q

What is used to connect two items (usually numbers) that designate a range?

A

En Dash

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23
Q

What is used in places where a set of parentheses or a colon might otherwise be used?

A

Em Dash

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24
Q

What breaks space or time into regular units and establishes a system for arranging content within the space of the page, screen, or built environment?

A

A Grid System

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25
Q

Who was the founder of modern Typography?

A

Jan Tschichold

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26
Q

Who did a lot of math-based design and calculated everything he did?

A

Josef Muller-Brockmann

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27
Q

Who was one of the first designers to do away with grids to create unmatched complex and flexible variations?

A

Karl Gerstner

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28
Q

What type of grid provides you with sections on a page for a guideline?

A

Modular Grid

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29
Q

What units of measurement provide contrast and dynamic asymmetrical balance?

A

Thirds

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30
Q

Who is considered the father of graphic design?

A

Johannes Gutenberg

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31
Q

What machine was significant for the 19th Century Industrial revolution?

A

Linotype Machine

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32
Q

What movement was a reaction to the eclectic products of the industrial revolution and advocated for handmade objects and personal style?

A

Arts & Crafts Movement (1880-1910)

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33
Q

What style is recognized by its irregular organic shapes and ornamentations inspired by nature and the human body?

A

Art Nouveau (1890 - 1910)

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34
Q

What style came about from the taste of ornamentation, decoration and fashion changing?

A

Modernism (1900 - 1970)

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35
Q

What art style paused innovative graphic design and replaced it with propaganda?

A

Cubism (1907 - 1914)

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36
Q

What art style was characterized as “anti-art” that could not be understood?

A

Dadaism (1916-1923)

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37
Q

What is an art style that was viewed as effective, intentional, clean, direct and only used three colors?

A

Constructivism (1919-1930)

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38
Q

What art style is simple beauty that everyone can appreciate and was mostly created by fine artists from the Netherlands?

A

Dee Stijl (1917-1931)

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39
Q

Name the art school in Germany that was famous for the approach to design it publicized and taught:

A

Bauhaus (1919-1933)

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40
Q

What professor at Bauhaus had a focus on photography and established the “School of Design” in Chicago?

A

Laszlo Moholy Nagy

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41
Q

What modernist movement allowed purely decorative design?

A

Art Deco (1925-1939)

42
Q

What years did the creative revolution take place?

A

1950-1970

43
Q

Who is considered the most famous graphic designer from the creative revolution?

A

Paul Rand

44
Q

What style of art are designs created from existing products or items?

A

Pop Art (1955-1980)

45
Q

What art style developed from people who were sick of the rules?

A

Psychedelia (1958-1975)

46
Q

What art style rebels against the idea of fixed values and objective truth?

A

Post Modernism (1970-2000)

47
Q

What is the most obvious characteristic of color called?

A

Hue

48
Q

Saturation is what?

A

The purity of a color

49
Q

The lightness or darkness of a color is determined by what?

A

It’s value

50
Q

CMYK: Meaning and Use

A

Cyan, Magenta, Yellow, Key (FOR PRINT)

51
Q

RGB: Meaning and use

A

Red, Green, Blue (DIGITAL)

52
Q

What color model does the color wheel use?

A

RYB color model

53
Q

What is the RGB mixture for yellow?

A

255
255
0

54
Q

What is the RGB mixture for Magenta?

A

255
0
255

55
Q

What is the RGB color mixture for Cyan?

A

0
255
255

56
Q

What is the hex code for white?

A

FFFFFF

57
Q

What is the hex code for Black?

A

000000

58
Q

What is the hex code for red?

A

FF0000

59
Q

What is the hex code for Green?

A

00FF00

60
Q

What is the hex code for Blue?

A

0000FF

61
Q

CMYK are mixed on a scale from __ to ___

A

1 to 100

62
Q

RGB colors are mixed on a scale from ____ to ____

A

0 to 255

63
Q

What is any flat color (pantone or printed) that isn’t made up of CMYK?

A

Spot Color

64
Q

What refers to the visual structure and organization of elements within design?

A

Composition

65
Q

Elements and objects that are perceived as having a relationship when grouped together is called:

A

Law of Proximity

66
Q

Elements and objects that share visual characteristics are perceived as belonging together is what?

A

The law of Similarity

67
Q

Objects are perceived as being whole even when they are not complete is called:

A

The law of Closure

68
Q

The relationship between an object and its surroundings is called:

A

Figure/Ground

69
Q

A special number approximately equal to 1.618 that appears many times in mathematics, geometry, art, architecture is called:

A

The golden ratio

70
Q

List the number sequence for Fibonacci Sequence.

A

0, 1, 1, 2, 3, 5, 8, 13, 21, 34

71
Q

What are 5 aspects of Gutenburg’s Diagram

A

Primary Optical Area (headline)

Strong Fallow Area

Axis of Orientation

Weak Fallow Area (Weak information)

Terminal Area (Dead point)

72
Q

What is the point of physical or attentional entry into a design called?

A

Entry Point

73
Q

What is the most common form of printing combined with digital printing that is based on the principle that water and oil do not mix?

A

Offset Lithography

74
Q

What is it called when digitally produced printing plates are treated chemically so that the image/text will accept ink and reject water?

A

Pre-Press

75
Q

What is the surface accepting ink called?

A

Hydrophobic (Print Surface)

76
Q

What is the surface accepting water called?

A

Hydrophilic (Non-print Surface)

77
Q

What is the process of a plate picking up ink from ink rollers, and transferring its image to a rubber offset cylinder that prints the image on the paper called?

A

A Press Run

78
Q

LPI stands for:

A

Lines per inch

79
Q

Best image quality in printing is achieved when the resolution of the image is _____ __ ______ as the lines per inch it should be printed in.

A

Twice as high.

80
Q

What truly determines the size of an image?

A

The number of pixels

81
Q

What type of printing reproduces documents through a process of toner-based electro-photography?

A

Digital Printing

82
Q

List the characteristics of Offset Printing:

A
  • Uses printing plates
  • Used for large quantities
  • Low unit price
  • High startup cost
  • 4-color + Pantone colors
  • Large selection of paper
83
Q

List the characteristics of Digital Printing:

A
  • Advanced laser printer
  • For smaller editions
  • Faster delivery
  • Good for variable data
  • 4-color print only
84
Q

A folded and trimmed imposition is called a:

A

Signature

85
Q

When pages are not printed together they are called:

A

False Spreads

86
Q

What refers to how much text or image on the overleaf page can be masked?

A

Opacity

87
Q

What is an operation that facilities the folding operation?

A

Creasing

88
Q

What year was the Linotype machine invented?

A

1884

89
Q

What is the time period for the Arts and Crafts movement?

A

1880 - 1910

90
Q

What is the time period for the Art Nouveau movement?

A

1890 - 1910

91
Q

What time period was the modernism movement?

A

1900-1970

92
Q

What time period was Bauhaus?

A

1919 - 1933

93
Q

What time period was Functionalism?

A

1920 - 1940

94
Q

What time period was the Art Deco movement?

A

1925 - 1939

95
Q

What is the CMYK mixture for blue?

A

100/100/0/0

96
Q

What is the CMYK mixture for green?

A

100/0/100/0

97
Q

What is the CMYK mixture for red?

A

0/100/100/0

98
Q

Denotation is…

A

The explicit or direct meaning of something or what is actually written or pictured. In this case, the actual color

99
Q

Connotation is…

A

The associated suggested or implied meaning of something, rather than what is being explicitly pictured or described.

100
Q

Colors are perceived differently depending on the…

A

Context

JU_FlashCards (5 decks)

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