Introduction To Business Flashcards
Franchise
When you buy the right to sell the established product
Enterprise
Another word for a business
Entrepreneur characteristics
Risk taker
Persistence
Self belief and confidence
Creative
Comfortable with risk
Leadership skills
Private sector
Run for profit owned by individuals and companies
Public sector
Run on behalf of public, not run for profit
Eg teachers army police NHS
Third sector
Value driven
Eg charities ,cooperatives ,community groups
Unincorporated
The owner is the business
Soletrader, partnership
Incorporated
Legal difference between business and owners
PLC, LTD
Limited liability partnership
Partnership with limited liability
Owners are called members
Unlimited liability
If a business fails and goes into debt, personal assets can be taken to pay for debt
+ - for franchiser
+
Low cost to expand
Products under franchiser control
Carefully selected applicant
- Control issues
Cost of supporting
Possibility of conflict
+- to franchisee
+lower risk
+advice and training
+marketing
+easier to obtain finance
-profit is shared
-fees (royalty payments)
-supplies have to be bought from franchiser
-less independence
-can’t sell franchise
4 factors of production
Land
Labour
Capital
Enterprise
Adding value
Difference between price of finished product and cost of inputs in making it
Output - inputs
How to add value
Building a brand
Delivering excellent service
Product features and benefits
Offering convenience
Reduce costs
Benefits of adding value
Charge a higher price
Create a point of difference from competition
Focus on target market
Accounting and finance
Manage money in and out, set budgets, chase debt
Operations management
Managing the process of creation of goods and services
Marketing
Communicate product to potential customers
HRM
Job analysis and staffing, training, organisation
Customer service
Meet expectations of customers