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Business Research > Introduction of Research > Flashcards

Introduction of Research Flashcards

1
Q

It is the process of inquiry and investigation

A

Research

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2
Q

It is systematic and methodical and it increase knowledge

A

Research

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3
Q

It is a step-by-step process that involves the collecting, recording, analyzing, and interpreting of information

A

Research

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4
Q

These are the main focus of any project and can be probably best be described as the “the glue that holds the project together”

A

research questions

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5
Q

Examples of business research

A

BUSINESS ASPECT:
Consumer Behavior
Human Resources
Promotion
Product
Finance

RESEARCH ISSUE:
Buying habits
Employee attitudes
Media research
Test markets
Forecasting

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6
Q

It is all about providing answers to questions and developing knowledge

A

research

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7
Q

It is important in identifying opportunities and threats

A

research

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8
Q

The six main elements of research methodology

A

Research philosophy
research approach
research strategy
research design
data collection
data analysis techniques

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9
Q

SUBPART OF RESEARCH PHILOSOPHH

A

EPISTEMOLOGY:
Positivism
Interpretivism
Pragmatism
ONTOLOGY:
Objectivism
Subjectivism
AXIOLOGY:
Value-free
Biased

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10
Q

2 Research Approach

A

Inductive and Deductive

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11
Q

3 Research Strategy

A

Quantitative
Qualitative
Multi-strategy research

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12
Q

7 Research design

A

action research
case study
experimental
longitudinal
cross-sectional
archival analysis
comparative

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13
Q

4 data collection

A

interviews
questionnaires
observation
secondary data

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14
Q

7 data analysis techniques

A

descriptive statistics
inferential statistics
grounded theory
narrative analysis
discourse analysis
visual analysis
content analysis

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15
Q

It is a theory building process, starting with observations of specific and fences and seeking to establish generalization about the phenomenon under investigation

A

Inductive approach

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16
Q

Seeking to make observations about your research perhaps contribute to another theory

A

Inductive approach

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17
Q

It begins with and applies a well-known theory

A

Deductive approach

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18
Q

This means that you are applying siri rather than attempting to generate new to you through an inductive approach

A

Deductive approach

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19
Q

It implies an emphasis on the qualities of entities and on processes and meanings that are not experimental e examine or measure in terms of quantity amount intensity or frequency

A

Qualitative research

20
Q

This is usually linked with inductive study

A

Qualitative research

21
Q

This can be considered as a qualitative data

A

Photographs
videos
sound recordings

22
Q

It draw a large and representative sample from the population of interest, measure the behavior and characteristics of that sample and attempt to construct generalizations regarding the population as a whole

A

Quantitative research

23
Q

The various forms of surveys in quantitative research

A

Online surveys
paper surveys
mobile surveys
kiosk surveys
face-to-face interviews
telephone interviews
longitudinal studies
website interceptors
online polls
systematic observations

24
Q

They believe that they can get closer to the actors perspective through detailed interviewing and observation

A

Qualitative researchers

25
Q

They are more likely to confront the constraints of everyday life

A

Qualitative researchers

26
Q

They tend to abstract themselves from this world and consequently they seldom study it directly

A

Quantitative researchers

27
Q

This will helps to answer questions that can only be answered by combining qualitative and quantitative research

A

Multi strategy research

28
Q

These are practical and do not restrict the researcher to sticking to well-defined research paradigms. In other words it adopts a pragmatic approach to research

A

Multi strategy research

29
Q

It can come across as more comprehensive and in-depth than being restricted into purely qualitative or quantitative

A

Multi strategy research

30
Q

creswell’s for mixed method designs

A

two phase studies
parallel studies
equivalent status designs
dominant or less dominant studies

31
Q

The researcher first conducts a qualitative phase of a study and then a quantitative phase or vice versa

A

Two-phase studies

32
Q

The researcher conducts the qualitative and quantitative phases at the same time

A

Parallel studies

33
Q

The researcher conducts the study using both the quantitative and the qualitative approaches to understand the phenomenon under study

A

Equivalent status design

34
Q

The researcher conducts the study within a single dominant paradigm with a small component of the overall study drawn from an alternative design

A

Dominant or less dominant studies

35
Q

The research process

A

Establish an intention
choosing a research topic
conduct a literature review
research design
address ethics
collect data
analyze data
write up

36
Q

You need to have a basic purpose prior to carrying out your research

A

Establish an intention

37
Q

Before you start you need a subject then your choice of topic is likely to be influenced by what interest you

A

Choosing a research topic

38
Q

It is an essential part of academic research and it is an acknowledgement of what has already been written on your chosen subject

A

Literature review

39
Q

It helps to identify gaps in the existing literature that may assist you in forming the basis of your study as well as helping to avoid repetition

A

Conduct a literature review

40
Q

It is a systematic plan of the data collection and analysis phases of your project

A

Research design

41
Q

These are the principles and values that underpin the way researchers conduct the research

A

Ethics

42
Q

This is the process of analyzing your results to see the extent to which the address your research questions or hypothesis

A

Analyze data

43
Q

So at some point all that information that you have gathered probably over several months need to be written up

A

Write up

44
Q

It is concerned with the overall approach to the research process

A

Methodology

45
Q

It refer to the different ways in which data can be collected and analyzed

A

Methods

46
Q

This is important because it is fundamental to the way you approach and interpret your research

A

Epistemology

Business Research (4 decks)

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