Introduction & Literature Review Flashcards
Why is the three topics relevant?
They are relevant and timely to discuss due to the current pandemic creating extreme uncertainties, and as the generation shift to millennials with its peak in 2025 have a big characteristics difference, which both forces organizations to alter strategies
What is a multi-pronged strategy?
Having a delicate balance between cutting costs to survive today and invest to grow tomorrow. Increases the possibility for a successful strategizing.
Why is SAS interesting to use for the case study?
SAS is interesting to use as the aviation industry has been in a very critical condition from COVID-19 and due to the big current environmental trend
What does it mean to have used a network-, or relation-based search?
That we have found our literature based on literature we already read or found referenced in other relevant literature
What is the lack of research within changing consumer trends?
In general there is a lot of research on changing consumer trends focused on millennials, however lacks information on how COVID-19 have impacted these trends
What is the lack of research on COVID-19?
In general there is already a lot of research even though it is a new term, however it is very ambiguous research and there is a lack of information on the long-term perspectives of COVID-19’s impact
What is the lack of research on strategizing?
In general there is a lot of research on strategizing, however there exists many different views and there is a lack of research on how and which uncertainties to include when strategizing
