introduction, and history of media Design Flashcards
define graphic design
the methodology of visual communication, and problem-solving
problem solving techniques in graphic design
type, space, and image
problems graphic art attempts to solve
conveying info, selling smth
what is marketing
the way companies interact with the consumer
what do businesses use marketing for
to identify the audience they advertise to
what 2 things set the stage for good marketing
research and strategy
what is advertising
communication relayed by a company to persuade the consumer to buy their product or idea
list the forms of advertising media
TV/radio commercials, print ads, bill boards, product placement, social media (internet)
what is product placement
brands being featured in films
branding
creating a unique name and image for a product
logo
graphic mark, emblem or symbol used for recognition
slogans
short, memorable phrases used in advertising
before mechanical printing books were
handcopied by scribes
illuminated manuscript
hand-copied, illustrated and decorated text
where and when was woodblock printing made
8th century Japan
who introduced the printing press, and in what year
Johannes Gutenburg, 1439
2 factors of movable type
reusable, and letters are produced as mirror images
what printing process uses porous stone, who invented it
lithography, Alois Senefelder
What kind of printing was created in 1850, by whom
Kelmscott Press, William Morris
What did mechanized typesetting introduce, and what was one of its disadvantages
the keyboard, produced one line of type at a time
Designers created camera ready artwork by cutting and pasting it to a board called…
mechanicals or paste-ups
what came in the 70s
computer development which gave more options for font
name of tyupesetting system that allowed four typefaces in one document
varitype
first graphic interface computer, name and when
Macintosh, 1980s
