Elements of design Flashcards
Milton Carter’s quote
the computer is to design what the microwave is to gourmet cooking
Speider Schneider quote
anyone can pick up a hammer but that doesn’t make them a carpenter
what are the things that make up a design
the elements of design
5 elements of design
line, shape, size, texture, color,
2 forms of line
linear mark made by a stationary device, or an edge created when two shapes meet aka. alignment line.
example of implied line
text alignment
two kinds of shapes
geometric or organic; natural shape or free form
positive shape
the shape itself
negative shape
the space around the actual shape
what is another way shapes can be created
topography
positive and negative shapes can create…
optical illusions, (pic the hand on the guy’s neck)
size
relationship of the area occupied by one shape to that of another
texture
the surface quality of a shape; (adj)
color
light reflected off an object
3 main characteristics of color
Hue, Value, intensity
what is hue, value and intensity
hue- red, yellow, blue
value- how light or dark it is
intensity- how bright our dull it is
primary colors
red yellow blue
secondary colors
orange, green, purple
tertiary
3rd level of colors, created by the mixing of a primary and secondary color
complimentary colors
right across from each other on the color wheel. Used heighten the intensity of a color
color scheme
colors that make up a piece
color scheme that combines 3 or 4 adjacent colors on the wheel
analogous colors
triadic color scheme
color scheme that combines the 3 colors that make a triangle on the wheel
