Introduction and Basics Flashcards
research methods can be classified into
Primary and Secondary sources of data
Quantitative and qualitative data
primary data
Data collected by the sociologist - social surveys (questionnaires and interviews), participant observation, experiments
advantage of primary data
Sociologists may be able to gather precisely the information they need, but it may be time consuming
secondary data
Official Stats
Documents
Quick and cheap
However, those who produce it may not be interested in the same questions as sociologists - will not provide exact information
quantitative data
Data collected in a numerical form
qualitative data
Data that gives us a feel of what something is like and insight into the subject being researched