Introduction Flashcards
Examples of macro environment factors ?
political , economic, cultural , legal, financial, social, technological
Example of micro environment ?
firms - day to day
What is a MNC ?
a multinational corporation - a large organisation that has global business
What is a business enterprise ?
aims to sell products / services, in an innovative way, in exchange of payment, taking place domestically or internationally
What is an MNE ?
Multinational enterprise - usually large companies with over 250 employees, they operate in international markets
What PEST analysis factors do i need to know ?
political
economical
social
technological
What is globalisation ?
The close economic integration of countries, governments and peoples of the world
Who are the four tigers?
Hong Kong, Singapore,South Korea and Taiwan
What is hyperglobalisation ?
A positive view focusing on empowerment of individuals and organisations
What are the societal disadvantages of globalisation?
- rapid spread of financial crises
- loss of national sovreignty
- flight of jobs
effect on the poor - effects on the natural environment
- affects the national culture
