Introduction

Question 1

why strategy?

Answer 1

a game plan for long run survival given a specific situation, opportunities and resources

Question 2

what is strategy planning?

Answer 2

strategic planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and the ever changing external environment

Question 3

strategy by m porter

Answer 3

seeking a single ideal competitive position in an industry
benchmarking and adopting the best practices
aggressive outsourcing and partnering to improve efficiencies
focusing on a few key success factors, critical resources, and core competencies
rapidly responding to ever evolving competitive and market changes

Question 4

all strategies for porter boil down to two very broad options

Answer 4

do what everyone else is doing or
do something no one else can do

Question 5

what is marketing strategy
hierarchy in strategy
corporate objectives

Answer 5

corporate strategy
- purpose, industry play field
marketing strategy
- market definition
- segmentation, target, positioning
go to market strategy
- Product price place promotion
- acquisition, stimulation, retention