Introduction

Question 1

What are semiotics?

Answer 1

Semiotics are a way of analysing media texts and images. They give a moral framework so that we can work out what these visuals(or signs) mean.

Question 2

What are signs and symbols?give e.g

Answer 2

We are surrounded by signs and symbols eve try where which were not able to red without thinking e.g understanding red light means stop

Question 3

Who were semiotics explained by?
What are the two useful terms he introduced, define them?

Answer 3

1. Semiotics were explained over 100 years ago by Ferdinand denSaussure
   2.signifier:physical object e.g traffic light
   Signified: is the meaning e.g stop

Question 4

Who is Roland Barthes?
What dis he do?

Answer 4

1. He continued work done by Saussure and was still interested in signs, symbols and their meaning.
2. Barthes distinguished between the physical form(what we see/hear) and the meaning of the form (how we “read” it)

Question 5

What are the three ways of applying the framework to adverts?

Answer 5

1. What we see(denotation)
   2.meaning(connotation)
   3.for who(audience)

Question 6

State and explain what anchorage is?

Answer 6

Anchorage would often be a logo or a slogan and in terms of an advert or media product, anchorage fixes the meaning

Question 7

Why is intertextuality?

Answer 7

Intertextuality is where a media products meaning is understood by recognising a reference to another media product