Introduction Flashcards
What are semiotics?
Semiotics are a way of analysing media texts and images. They give a moral framework so that we can work out what these visuals(or signs) mean.
What are signs and symbols?give e.g
We are surrounded by signs and symbols eve try where which were not able to red without thinking e.g understanding red light means stop
Who were semiotics explained by?
What are the two useful terms he introduced, define them?
- Semiotics were explained over 100 years ago by Ferdinand denSaussure
2.signifier:physical object e.g traffic light
Signified: is the meaning e.g stop
Who is Roland Barthes?
What dis he do?
- He continued work done by Saussure and was still interested in signs, symbols and their meaning.
- Barthes distinguished between the physical form(what we see/hear) and the meaning of the form (how we “read” it)
What are the three ways of applying the framework to adverts?
- What we see(denotation)
2.meaning(connotation)
3.for who(audience)
State and explain what anchorage is?
Anchorage would often be a logo or a slogan and in terms of an advert or media product, anchorage fixes the meaning
Why is intertextuality?
Intertextuality is where a media products meaning is understood by recognising a reference to another media product
Analysing moving images: what are four technical areas?
Camera
Mise-en-scene
Editing
Sound
Analysing moving images: What are four camerawork key areas?
Shot distance
Angles
Movement
Framing, composition and focus
Analysing moving images: What does mise-en-scene mean?
What are the four areas it is broken down into?
1.Mise-en-scene is a French term meaning ‘placing on stage’.
2.setting
Props
Lighting
Costume and makeup
Analysing moving images: Explain the mise-en-scene area: setting?
Setting refers to the layout and décor of a scene, from the setting the audience can determine info about the characters or predict what action is likely to take place
Analysing moving images: Explain the mise-en-scene area: props?
This term refers to anything that can be moved or utilised by actors which help bring the scene to life. They can also subtly point out any underlying themes
Analysing moving images: Explain the mise-en-scene area: costume and makeup?
Costumes are clothes worn by actors to reveal info about their character and audience can identify more bout characters from their costumes such as age, personality, sexuality, job etc
Makeup can be used as part of a costume to tell audience more about a character
Analysing moving images: Explain the mise-en-scene area: lighting?
Lighting can be broken down into natural light( the sun) or artificial light(light bulbs and screens) and lighting can be used to convey the mood of a scene
Analysing moving images: what are the three sound elements?
- Dialogue/ vocals
2.sound effects/ foley
2.Musical accompaniment- background an soundtrack
Analysing moving images: What is diegetic sound and non-diegetic sound?
Diegetic sound is sound that belongs in the frame(or the world of the film)
Non diegetic sound is the sound that comes from outside the film world
