Changing Platforms, Advertising And Audiences

Question 1

What are three facts about the advertising industry?

Answer 1

•there been many developments in advertising industry over years due to changes to way we consume the media
•print advertising has declining as less people buy newspapers and magazines
•with streaming and subscription platforms e.g Netflix, Disney , audiences no longer need to watch adverts

Question 2

Explain how the advertising industry has adapted?

Answer 2

In some popular films or series e.g to all the boys I’ve loved before, brand images manage to weave themselves into creating more popularity for themselves by the having screen time in these films e.g main actor constantly ate subway