Introduction Flashcards
1
Q
The 4 levels of strategy analysis
A
The firm
The industry
The country
the global economy
2
Q
Reasons to go abroad
A
to match their S and W with external O and Ts.
Increased market size
Economies of scale & learning
Locational advantages
3
Q
Steps of developing a strategy
A
Identify international opportunities -> Explore Resources and capabilities -> Use core competencies -> Strategy
3
Q
Inputs of strategy planning (Tripod)
A
Industry based competition (Industry based view)
firm specific resources and capabilities (Resource based view)
Institutional conditions (Institutional Based View)
