Internationalisation Theory & Practice Flashcards
What is the reason to internationalize
Mainly to take advantage of the location
What are the two types of location advantages
Home and host country location advantages
Home Country Location Advantage
Advantages that a firm has by the fact it is founded in this specific country and no other.
Model Framework for Home Country Advantage
Porter’s Diamond Model
What are a firm’s motivations of selecting a host country?
- Market Seeking
- Resource Seeking
- Efficiency Seeking
The 2 Entry Mode Theories
The Uppsala Model
The Born Global Concept
The Uppsala Model
This model describes entry as a process. Based on the Swedish research, the steps a company takes to internationalize are:
1. First gained experience in the domestic markets
2. Began to operate abroad in nearby markets and slowly penetrate away market
3. Chose to enter markets through export instead of using sales or manufacturing subsidiaries of their own
4. Only after several years of doing so the company establish wholly-owned or majority-owned operations.
Main advantage of uppsala model
This model suggests increasing commitment to a market, but level of commitment can decrease or even cease if performance and prospect are not sufficiently met. This model allows us to to avoid large scale investment losses and test one market at a time.
The Born Global Concept
With the increasing ease of access to informations, firms can directly enter even very distant markets almost immediately without having to build a domestic base.
Features of Born Global Companies
- Born in small markets
- Supply Global Niche Market
- Have multinational customers and internationalize to follow them
The three aspects of country attractiveness
- Country Risk Analysis
- Market Opportunities
- Industry Opportunities
Types of Country Risks
- Political risks
- Economic Risks
- Operational Risks
- Cultural Risks
Types of Market Opportunities
- Market Size
- Market Growth
- Market Quality
Types of Industry Opportunity
- Industry Competitive Structure
- Resource Endownments
- Investment Incentives by the government
CAGE model main idea
Firms from developed countries have less problems tapping into other developed countries compared to developing countries.