introduction

Question 1

ways people live and represent themselves

Answer 1

CULTURAL CONTEXT

Question 2

the creation and use of symbol systems

Answer 2

COMMUNICATION

Question 3

symbols of expression used to make sense of daily lives

Answer 3

CULTURE

Question 4

channels of communication that produce & distribute other cultural products to large number of people

Answer 4

MASS MEDIA

Question 5

eras of mass media

Answer 5

ORAL, WRITTEN, PRINT, ELECTRONIC & DIGITAL

Question 6

process of designing cultural messages and stories; delivering them to large and diverse audiences

Answer 6

MASS COMMUNICATION

Question 7

when was oral and written era?

Answer 7

1000 BCE - Beginnings of industrial revolution

Question 8

infos and knowledge shared through oral traditions passed by teachers, poets, etc

Answer 8

ORAL AND WRITTEN ERAS

Question 9

when was print revolution developed?

Answer 9

around 100 CE and 1045

Question 10

when did modern printing emerge?

Answer 10

in mid 15th century

Question 11

when did printing press spread across europe?

Answer 11

late 15th and 16th century

Question 12

elements of printing press

Answer 12

replaced tedious system of hand-copied text, duplication occurs rapidly, brought down cost

Question 13

Began with the development of ______ in 1840s

Answer 13

TELEGRAM

Question 14

factories replaced farms

Answer 14

ELECTRONIC ERA

Question 15

four key contributions of electronic era

Answer 15

• separated communication from transportation
• transformed information to a commodity
• easier to coordinate military operations
• led to future technological developments

Question 16

how images, texts, and sounds are converted (encoded) into electronic signals that are reassembled (decoded)

Answer 16

DIGITAL ERA

Question 17

on the ______ texts, images, sounds are all digitally reproduced

Answer 17

INTERNET

Question 18

oral culture is reinvented by emergence of _______

Answer 18

SOCIAL MEDIA

Question 19

became key players in news and politics

Answer 19

FACEBOOK, TWITTER, AND OTHER SOCIAL MEDIA SITES

Question 20

the latin plural form of “medium”

Answer 20

MEDIA

Question 21

capable of producing worthy products or pondering society’s worst desires, prejudice, stereotypes

Answer 21

MEDIA

Question 22

investors determine a practical and marketable use for the device

Answer 22

ENTREPRENEURIAL STAGE

Question 23

inventors try to solve a particular problem in this stage

Answer 23

EMERGENCE OR NOVELTY STAGE

Question 24

businesses figure out how to market the new device as a consumer product

Answer 24

MASS MEDIUM STAGE

Question 25

older media are reconfigured in various forms into newer media

Answer 25

CONVERGENCE STAGE

Question 26

four stages of media innovation

Answer 26

emergence stage, entrepreneurial stage, mass medium stage, convergence stage

Question 27

technological merging of media content across various platforms

Answer 27

MEDIA CONVERGENCE

Question 28

consolidates various media holdings under one corporate umbrella

Answer 28

MEDIA CONVERGENCE