Intro to The Media & Media theory Flashcards

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1
Q

What is ‘traditional media’ – use examples.

A

The traditional media is mass media that communicated uniform messages in a one-way, non-interactive process to very large mass audiences which are assumed to be homogeneous.

E.g. terrestrial TV channels, BBC radios, mass-circulation national and Sunday newspapers.

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2
Q

What is ‘new media’ – use examples.

A

The new media is interactive, screen based, digital technology involving the integration of images, text and sound and to the technology used for the distribution and consumption of the new digitised media content which has emerged in the late 20th and early 21st centuries.

E.g. computers & the internet, e-books, digital cable & satellite TV, digiboxes and DVD recorders enabling customised individual TV viewing with hundreds of television programmes.

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3
Q

Define social networking

A

Social networks are friends and contacts online who use social media to share and exchange pictures, videos, news and other information - these can have been created by them or by somebody else.

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4
Q

Who are Ofcom and what are they responsible for?

A

Ofcom are a powerful media regulator established in 2003 who have the responsibilities across TV, radio, telecommunications and wireless communication services
Their responsibilities are:
- Furthering the interests of consumers
- Securing the best use of the radio spectrum
- Ensuring that a wide range of TV, radio, electronic media and communications networks are available in the UK, with high quality services having a broad appeal
- Protecting the public from any offensive of potentially harmful effects of broadcast media and safeguarding people from being unfairly treated in TV and radio programmes

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5
Q

Who are IPSO? Why were they set up?

A

IPSO are the Independent Press Standards Organisation and are an independent regulator for the newspaper and magazine industry in the UK.

They were set up in September 204 b the newspaper industry itself to replace the former PCC (Press Complaints Commission) which was discredited following its inadequate response to journalists hacking into people’s mobile phones, which led to the Leveson Inquiry into the culture, practise and ethics of the press in 2011-12.

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6
Q

Who Funds the BBC? Who controls it? How is it regulated

A

The BBC is funded by the state through the television licence fee, plus income from a series of private spin-off companies which top up the licence fee income with substantial profits.

It is partly regulated by Ofcom and partly by The Trust and financed through TV licence fees plus income from private companies which it is associated with (Licence fees are where most of the income is from)

The state can then have some control over the BBC by refusing to increase the license, limiting what the BBC can do

Although the BBC is dependent on advertising for its income like other channels, it still has to be appealing and attract large audiences to justify the licence fee.

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7
Q

Legal restriction: What is the Official Secrets Act?

A

it is a criminal offence to report without authorisation any official government activity which the government defines as an “official secret”

Stops spying within government
Protect national secrets that the country has (commercial and military)

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8
Q

Legal restriction: What is the Racial and Religious Hatred Act (2006) and the Equality Act (2010)?

A

forbids the expression of opinions which will encouraged hatredor discrimination agaisnt people because of their ethnic group or religious beliefs

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9
Q

Legal restiction: What is the Obscene Publications Act (1959)?

A

forbids the publication of anything that a court considers to be obscene and indecent, and likely to “deprave and corrupt” persons who are likely to read, see or hear it.

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10
Q

What was the Leveson Inquiry?

A

It was established in the wake of the phone-hacking scandal at the now-defunct News of the World tabloid. It looked at the relationship between the press and the public, including phone-hacking and other potentially illegal behaviour, and at the relationships between the press and the police and the press and politicians.

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11
Q

Legal restriction: What are DSMA notices?

A

Defence and Security Media Advisory Notices (DSMA-notices) are issued to journalists by the government so they don’t report defence and counter terrorist information which could be damaging to national security.

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12
Q

Legal restriction: What is the Contempt of Court?

A

Contempt of Court forbids the reporting, expression of opinion or publication of material about cases which are in the process of being dealt with in a court of law

This is because it could jeopardize or prejudice a fair trial

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13
Q

Legal restriction: What is the Laws of Libel

A

Forbids the publication of an untrue statement about a person which might bring him or her into comtempt, ridicule, dislike or hostility in society

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14
Q

How governments influence and control the media: Press conferences & official briefings

A

As we saw in the previous video, the government hold official press conferences and briefings with journalists which show the official government position on contemporary and/or controversial issues.
By doing this they are hoping to get the official line presented in the media. cf. “spin doctor”

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15
Q

How governments influence and control the media: Leaking information

A

Governments can also leak information or hold off-the-record briefings with journalists

This is to try to manage, if not manipulate what is reported in the news

When it is reported, it would be clear that it is from the government ‘sources close to the government say’…

Journalists who give favourable exposure are most likely to get preferential treatment in the future!

Usually to discredit a political opponent

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16
Q

How governments influence and control the media: manipulating the news agenda - the spin doctor

A

Government spin doctors try to manipulate, or “spin” (positively) the media & its reporting by providing a favourable slant to potentially unpopular or controversial news items (e.g. tax increases or a resignation) or to boast about positive news (e.g. increased economic growth)

They may also attempt to bury “bad” news for the govt by releasing other news that presents the government in a less bad light at the same time

17
Q

How governments influence and control the media: more means to “manage” news reporting

A

Or by releasing this information when the media are distracted by a more sensational story

Or releasing it during a holiday period when journalists and media audiences are on holiday so that negative news receives barely any attention.

18
Q

How governments influence and control the media: Broadcast licensing powers

A

To provide a commercial television services in the UK, a company needs to apply for a broadcast license from Ofcom

Services which are seen to be unsuitable or unfit will be refused licenses

The danger is that the government would be accused of censorship and restricting political debate

19
Q

How governments influence and control the media: Surveillance

A

A new law in the UK was passed in 2014 allowing police and security services to scrutinize the public’s email and social media communications

This could affect people’s willingness to communicate freely without fear of repercussions - this is more likely to happen in autocratic governments where state surveillance is used to crush, or to “eliminate” opposition to the government. Think China, N Korea.

20
Q

What is a media conglomerate?

A

A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.

21
Q

Features of media ownership: Concentration of ownership

A

It’s important to note that concentration of ownership is an ongoing process as the details of who owns what is continually changing

companies merge and others take over which provides a stronger financial base for competition in the global market

22
Q

Features of media ownership: Vertical integration

A

Vertical integration is a strategy whereby a company owns or controls its suppliers, distributors, or retail locations to control its value or supply chain. Vertical integration benefits companies by allowing them to control the process, reduce costs, and improve efficiencies.

23
Q

Features of media ownership: Horizontal integration

A

Where media companies buy up other media companies in order to grow and expand

Disney just brough 21st century fox, a film studio brought another film studio

Bigger and more powerful than they are more likely to be able to have an influence on the way people think (Murdoch has a huge media empire along with sky and fox - power of owning content buys him influence)

24
Q

Features of media ownership: Global ownership

A

As simple as it sounds, this is where media ownership concentration has to be seen as an international phenomenon - the owners have media empires across the globe, integrated horizontally and/or vertically.

25
Q

Features of media ownership: Conglomeration and diversification

A

Media companies are often part of huge conglomerates with a diverse range of products, not just media

Virgin is an example of such a conglomerate, comprising airline, bank, train service, mobile phones as well as media.

26
Q

Features of media ownership: Global conglomeration

A

This refers to media ownership being (increasingly) globalized; conglomerates have many different media interests e.g. films, newspapers, radio, magazines, TV shows or channels, book publishing or franchises across different countries; and indeed, may be part of conglomerates that include non-media interests & businesses

27
Q

Features of media ownership: Synergy

A

Synergy is what happens when media companies produce, promote and sell a product in a variety of forms through all of the subsidiaries of a media conglomerate or in collaboration with other companies

Harry potter grossed 7 billion on film revenue and 15 billion through synergy

This enhances the sales and promote the various products and spin offs

28
Q

Features of media ownership: Technical convergence

A

This refers to media companies’ strategy to maximise sales of their products by promoting and making them available in other formats which can be accessed on a single device

E.g. Companies might collaborate so that a smartphone can be used to advertise a film, watch films, listen to music and play computer games and read the book.

29
Q

Outline some reasons why the concentration of ownership of the media might be of some concern in a democracy

A

Lack of variety and a lack of representation of a large section (working class or some ethnic minorities) of society therefore many people are underrepresented in the media and mostly sensational stories are produced

Having concentration of media ownership means that there would be a lack of variety in representations of society this is a threat to pluralism.

Less competition and this limits the consumers choice - small amount of companies means they may not be responsive to people’s issues - limits critical perspective

Gives people a powerful place in national and global politics - affects agenda setting, content and policy making (murdoch was the first visitor in downing street when cameron was elected - murdoch famously said that ‘I wish I hadn’t had hired cameron’ suggesting he was the reason he was elected)

30
Q

What does Bagdikian mean when he describes media corporations as being ‘lords of the global village’?

A

Media ownership is in the hands of the few media companies and moguls - there is a high concentration

Lords control the public by having contacts with people in power

Media corporations own every step of invention to
distribution

31
Q

How has technological convergence allowed for greater synergy amongst media companies

A

Technological convergence try to maximise sales of their products by promoting and making them available in a variety of formats which can be accessed on a single device which helps synergy as they were to produce promote and sell a product in a variety of forms which can therefore all be accessed in one place, meaning that people don’t have to struggle to find them or search for them. - this increases sales.

32
Q

How may conglomeration (concentration) of ownership lead to greater hegemonic control of democracy?

A

Less competition and this limits the consumers choice - small amount of companies means they may not be responsive to people’s issues - limits critical perspective

Gives owners a powerful place in national and global politics - affects agenda setting, content and policy making

Which lead to hegemonic control - dominance, especially by one state or social group
Manufactured content

33
Q

What is the pluralist counter argument to hegemonic control?

A

They would say that the consumer choice is there - people can choose what they want to read and are able to come to their own justified opinion

One company, although there isn’t many of them, own a variety within one company

34
Q

What is false conciousness? include a critique

A

(especially in Marxist theory) a way of thinking that prevents a person from perceiving the true nature of their social or economic situation.

Critique - its democratic, people have the right to be ill informed - and they have the choice to not correctly educate them self - I would argue there is no false consciousness because we live in a democracy and people have the and access to inform themselves