Intro to Scicomm

Question 1

What are the two categories of science communication?

Answer 1

1. science inreach

2. science outreach

Question 2

What is science inreach?

Answer 2

-science communication between experts/people already familiar with science and its concepts

Question 3

What is science outreach?

Answer 3

-science communication from one expert to a non-expert audience

Question 4

What are the two assumptions of the “deficit model of science communication”?

Answer 4

1. Public is skeptical/uncertain of science because they don’t know enough about it
2. Providing information will overcome this deficit and change their opinion

Question 5

What’s wrong with the assumptions associated with the deficit model of science communication?

Answer 5

• people don’t solely base their opinions on facts and information
• people also use emotions, religion, beliefs, culture, politics and personal experience to make their opinions and decisions

Question 6

What is so important about good and effective science communication?

Answer 6

• increase trust in science and scientists
• increase scientific literacy
• motivate people to care and take action
• encourage informed voting and decision-making
• generate interest in science
• enrich and inspire people and change