Fundamentals of Effective Scicomm Flashcards
What is a brief explanation of the Cognitive Miser Theory?
- when facing a problem or decision, the brain looks for the solution that uses the least amount of effort possible
- people do this regardless of intelligence
_______ is a term describing the variety of shortcuts the brain uses to solve problems and make decisions
Heuristics
The _____ heuristic favours the thing that comes easiest to mind
availability
The _____ heuristic favours the thing that you learned first
anchoring
The _____ heuristic favours the thing that others are doing
social proof
The _____ heuristic favours the option you recognize
recognition
The _____ heuristic favours the thing that causes a positive emotional response
affect
The _____ heuristic favours the option that matches a prototype
representativeness
The _____ heuristic favours the thing that is easiest to understand
fluency
The _____ heuristic favours the thing that is familiar and comfortable
familiarity
What is a brief description of the theory of planned behaviour?
- behaviours are affected by attitudes, attitudes are determined by beliefs
- to change behaviours you must address the beliefs
According to the theory of planned behaviour, there are three categories of beliefs. What are they and provide a brief description of them
Behavioural: beliefs that relate to outcome of a given behaviour
Normative: beliefs that relate to the perceived expectations of other people
Control: beliefs that relate to a person’s perceived control of the situation and ability to perform a behaviour
What are the 5 steps involved in the rough system of scicomm?
- The goal
- The audience
- The message
- The medium
- The strategy
What are the domains of learning?
- cognitive: knowledge, information, thinking, processing
- affective: attitudes, values, emotions, feeling, valuing
- psychomotor: physical skills, doing
