Intro to global media

Question 1

Globalization

Answer 1

The spread of the flow of fianancial products, goods, technology and jobs across national borders and cultures

Question 2

Critisisim of Globalization

Answer 2

More exploitation of third world
Reinforced inequalities - Human trafficking of women and children

Question 3

Marshall Mcluhan

Answer 3

What mattered most was not media content but the effect the medium has on human beings

Question 4

The global society approach

Answer 4

The global media industry plays a key role in raising global awarness and in the extent to which global phenomena are said to impinge on everyday conciousness via media products m.sh Climate change

Question 5

The world system approach

Answer 5

Primarily concerned with explaining the continuing dominanace of capitalism. To maximise transnational corporations profits

Question 6

The global capitalism approach

Answer 6

The viewpoint that globalization of this kind depends on the promotion of the ideology of consumerism. By emphasizing what is considered to be a desirable lifestyle.

Question 7

Naomi Klein

Answer 7

Criticizing consumer culture and exploitation of workers by transnational workers

Question 8

Media globalization

Answer 8

The production, distribution and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross culturally

Question 9

Herbert Schiller

Answer 9

The anxieties about media imperialism and cultural homogenization

Question 10

Media ownership

Answer 10

The global media industry is dominated by a small number of powerful transnational media conglomerates m.sh Disney, Sony

Question 11

Main features of media globalization

Answer 11

-Small number of transnational and their continued dominance of the global media industry
-The increasingly deregulated environment in which these media organizations operate
-The use by these media conglomerates of new information and communication technologies