Intro to GA Flashcards
What is an example of the basic purchase funnel for GA?
- Acquisition building awareness and so on
- Behaviour how the user interacts with business
- Conversion when they become a customer
Where can GA collect online data from?
- Mobile applications
- Point of sale systems
- video game consoles
- CRM systems
How do you track a website through GA?
- First have to create a GA account
- Then you have to add a snippet of .js code to the code of the site
How does GA track purchases?
Well, the snippet of code can actually track whether the user made it to the purchase confirmation page
What other things can GA track?
GA can also gather data through the users browser.
- Language
- Type of browser (Chrome, Firefox, explorer)
- Device
- Operating System
- Traffic source (What brought users to the site in the first place)
What is a session?
A session begins when a user navigates to a page including the GA code and ends after 30 minutes of inactivity.
- If a user returns to a page after a session ends, a new session will begin
What can you do with data filters?
- You can use a filter to make sure that your data does not include any company traffic
- or only includes data from a particular country or region that is important to your business
What should you remember when you set up filters?
Once the GA data has been gathered, the data is stored in a GA database and cannot be changed.
If you think you might need a certain type of data later, think carefully about restricting the data
How are GA accounts structured?
Organisation > Account > Property
You can have multiple properties.
Typically, you’d separate businesses by GA
What are views?
Views seem to be preferences for how data is collected in GA.
Views are used to collect data say whilst excluding employees in an agency to get a better representation of consumer data.
What counts as a user?
Individuals that had at least one session on your site in the given date range
What counts as a pageview?
How many times pages that included your analytics tracking code were displayed to users. This includes repeated viewings of a single page by the same user.
Pages/session
The name explains the metric. This metric also includes repeated viewings of a single page.
Bounce Rate
Percentage of users who left after viewing a single page on your site and taking no additional action.
Dimensions
Dimensions help to give more useful data alongside metrics. An example of a dimension could be the colour of a product like a shirt.
You can get total shirts sold, but it would be more useful to see which colour shirt sold the most.
