Basic Campaign and Conversion Tracking

Question 1

How are conversions tracked so that they relate to the correct categories?

Answer 1

You add parameters to your URLs so that GA can take those parameters and attribute conversions to different categories.

Utms basically

Question 2

What are the required campaign tags?

Answer 2

• Medium (email, cpc, social and so on)
• Source (where the user came from, webpage, link from an email etc) Source can also differentiate between medium
• Campaign (Can communicate the name of your campaign)

You can also add tags for content (used to differentiate versions of a promotion) and term (used to differentiate the different keywords attributed to the campaign)

You would only use term tags for paid search on platforms other than Google Ads (Bing, Yahoo and so on)

There is a better way to tag Google Ads apparently.

Question 3

How can UTMs be used to help get data from a test/experiment?

Answer 3

You might consider using content tags to differentiate between promotional ads and non-promotional ads.

Question 4

How do we build URLs for GA?

Answer 4

Use the GA URL Builder!

You probably won’t want to use this builder if you have a lot of campaign URLs to build out however. Not to worry though, you can use an excel doc to bulk upload UTM parameters and build our URLs that way.

Question 5

How to check if you’ve set up the tags correctly using the URL Builder. How do you do this?

Answer 5

Open up an incognito window and paste the URL you have set up into the address bar. Then go about completing some of your main conversion events to see if they are recorded in GA in the real time reports.