Intro to Film Flashcards
Theory by Stuart Hull which involves Encoding and Decoding and 4 ways of Reading a Piece
Audience Reception Theory
Person creates message, pushes and codes the meaning through a medium and audience is required to understand the meaning.
Encoding and Decoding
The hegemonic or ruling interpretation of the meaning of a piece of work.
Dominant Reading
The meaning which is preferred by the director.
Professional Reading
Reading where audience understands meaning by author but differ in their understanding b/c of culture.
Negotiated Reading
Purposely watching with opposite intention of what is meant.
Oppositional Reading
Series of steps where audience responds to piece of media.
Critical Response to Media
Audience states what they found meaningful, interesting, exciting in a piece of work.
Statement of Meaning
Audience ask director/artist about piece without inflecting any bias in question.
Neutral Questions
Original short snippets of cinema seen through many different technology.
Illusion Machines
Brain fills in difference between frames.
Retinal Permanence
Paintings found in French cave which when illuminated with flickering torch, created illusion of animation.
Chauvet Cave Paintings
Machine in late 19th century/early 20th century that displayed frames of film through rotating a wheel with a crank that would show each frame.
Mutoscope
Period of planning, filming, editing of the film.
Production
Marketing the film and getting it out to the public through movie theatres, streaming services, etc.
Distribution
