intro to fashion Flashcards

1
Q

product development

A

market research plus trend research
involves design, merchandising and technical processes
all for the end product

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2
Q

product line

A

moderate to popular $

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3
Q

collection

A

expensive

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4
Q

line for line

A

mass produced lines in cheaper fabrics in standard measurements

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5
Q

anchor

A

design from old season reworked in a different colour or fabric

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6
Q

apparel producer/manufacturer

A

all operations required to produce apparel

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7
Q

apparel jobber/outside shop

A

a FIRM that does the sewing

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8
Q

items houses

A

specialized contractors from certain items

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9
Q

product development process

A
  1. planning a line
  2. creating a design concept
  3. developing designs
  4. planning production
  5. production
  6. distribution
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10
Q

sample hand

A

designer assistant who sews the sample

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11
Q

graded

A

adjusted sample for new dimensional requirements

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12
Q

marker

A

pattern pieces ontop of uncut fabric

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13
Q

spreader

A

spreads material across table to be cut

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14
Q

bundling

A

assembling pattern pieces

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15
Q

levels of brands/labels

A
  1. national/designer brand
  2. private label
  3. retail store brand
  4. other brands
  5. non brands
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16
Q

factors

A

financial institution that specializes in buying accounts a a discount

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17
Q

chargebacks

A

financial penalties imposed on manufacturers by retailers

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18
Q

Quick Response (QR)

A

strategy used by manufacturers to shorten the ordering cycle to compete with foreign import

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19
Q

UPC

A

universal barcode

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20
Q

radio frequency identification

A

electronic tags for storing data, unique serial numbers, used for tracking, more information than a barcode

21
Q

electronic data interchange

A

electron exchange of machine readable dat (standard)

22
Q

mass customization

A

tailoring the product (not one size fits all)

23
Q

masstige

A

used to refer to mass-produced, relatively inexpensive goods that are marketed as luxurious or prestigious.

24
Q

trunk show

A

pretesting that involves samples and a rep from a store

25
Q

millinery

A

the womens hat industry

26
Q

market

A
  • a group of potential customers

- a place/area in which buyers and sellers meet to trade at wholesale prices

27
Q

market center

A

center for creation and production of merchandise, also for trade

28
Q

mart

A

building/complex housing the showrooms of producers and sales reps

29
Q

market week

A

scheduled weeks for showings to buyers

30
Q

trade shows

A

periodic exhibitions in trade areas to make sales

31
Q

buyers directory

A

a list of showrooms in a market or mart

32
Q

trade association

A

professional organizations for manufacturers or sales reps

33
Q

createur

A

high end rtw designer

34
Q

specification buying

A

purchasing that is done to stores standards instead of manufacturers

35
Q

bootleg

A

quality products that are made by the same manufacturers that produces the branded products, sold in the black market

36
Q

gray market

A

sold in country not intended for selling

37
Q

NAFTA

A

eliminated quotes and taxes for products shipping around US, Canada and Mexico

38
Q

general merchandise retailers

A

many lines

39
Q

discount store

A

self serve, walmart

40
Q

mom and pop

A

small store run by proprietor

41
Q

chain

A

12 or more centrally owned stores, owned by central HQ

42
Q

category/classification buying

A

specified buying

43
Q

leased departments

A

departments operated by store but ran by an outsider who pays a percentage of sales for rent

44
Q

off-price retailer

A

brand name/designer, cheaper at late rise or early peak

45
Q

category killer

A

big box store, superstore, kills small specialty stores

46
Q

showcase store

A

sells merch at early rise stages of cycle

47
Q

magalogs

A

catalogs that have editorial content

48
Q

fashion auxiliary services

A
  • advertising
  • publicity
  • public relations
49
Q

trade publication

A

made specifically for professionals