intro to fashion Flashcards
product development
market research plus trend research
involves design, merchandising and technical processes
all for the end product
product line
moderate to popular $
collection
expensive
line for line
mass produced lines in cheaper fabrics in standard measurements
anchor
design from old season reworked in a different colour or fabric
apparel producer/manufacturer
all operations required to produce apparel
apparel jobber/outside shop
a FIRM that does the sewing
items houses
specialized contractors from certain items
product development process
- planning a line
- creating a design concept
- developing designs
- planning production
- production
- distribution
sample hand
designer assistant who sews the sample
graded
adjusted sample for new dimensional requirements
marker
pattern pieces ontop of uncut fabric
spreader
spreads material across table to be cut
bundling
assembling pattern pieces
levels of brands/labels
- national/designer brand
- private label
- retail store brand
- other brands
- non brands
factors
financial institution that specializes in buying accounts a a discount
chargebacks
financial penalties imposed on manufacturers by retailers
Quick Response (QR)
strategy used by manufacturers to shorten the ordering cycle to compete with foreign import
UPC
universal barcode
radio frequency identification
electronic tags for storing data, unique serial numbers, used for tracking, more information than a barcode
electronic data interchange
electron exchange of machine readable dat (standard)
mass customization
tailoring the product (not one size fits all)
masstige
used to refer to mass-produced, relatively inexpensive goods that are marketed as luxurious or prestigious.
trunk show
pretesting that involves samples and a rep from a store
millinery
the womens hat industry
market
- a group of potential customers
- a place/area in which buyers and sellers meet to trade at wholesale prices
market center
center for creation and production of merchandise, also for trade
mart
building/complex housing the showrooms of producers and sales reps
market week
scheduled weeks for showings to buyers
trade shows
periodic exhibitions in trade areas to make sales
buyers directory
a list of showrooms in a market or mart
trade association
professional organizations for manufacturers or sales reps
createur
high end rtw designer
specification buying
purchasing that is done to stores standards instead of manufacturers
bootleg
quality products that are made by the same manufacturers that produces the branded products, sold in the black market
gray market
sold in country not intended for selling
NAFTA
eliminated quotes and taxes for products shipping around US, Canada and Mexico
general merchandise retailers
many lines
discount store
self serve, walmart
mom and pop
small store run by proprietor
chain
12 or more centrally owned stores, owned by central HQ
category/classification buying
specified buying
leased departments
departments operated by store but ran by an outsider who pays a percentage of sales for rent
off-price retailer
brand name/designer, cheaper at late rise or early peak
category killer
big box store, superstore, kills small specialty stores
showcase store
sells merch at early rise stages of cycle
magalogs
catalogs that have editorial content
fashion auxiliary services
- advertising
- publicity
- public relations
trade publication
made specifically for professionals