Intro Flashcards

1
Q

What does strategic management involve at the corporate level? (What and how)

A

What: competing today and competing tomorrow
How: ensure overall competitiveness

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2
Q

What does strategic management involve at the business level? (What)

A

How: compete today, compete tomorrow

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3
Q

Strategy definition and what it involves

A

An integrated and coordinated set of commitments and actions that an organization takes to attain its ultimate goals. It involves gaining sustained competitive advantage.

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