Interviews Flashcards
Structured/Formal Interviews
Similar to a questionnaire – interviewers has strict instructions. The interview is
conducted in the same way each time – same questions, in the same order and
same tone of voice. Close-ended questions and probe questions are used.
Semi-structured interviews
Lie in between the two extremes e.g. Cicourel and Kitsuse (1963) always followed up
questions with “What do you mean?” With this approach further questions can be
asked if necessary.
Unstructured/Informal Interviews
Also called discovery interviews) More like a guided conversation. The interviewer
has the freedom to vary questions their wording and asking follow up questions.
Group interviews
a number of people interviewed together. Paul Willis (1977) used group interviews
for his research into the “lads” and schooling. Can also include focus groups to
discuss certain topics and record their views. It allows for people to bounce their
ideas off one another, however, this can also lead to the Hawthorn effect as people
observe one another and want to be seen as part of the group and agreeing with the
group.
Advantages of structured interview Practical
Quick
Cheap
Easily Quantified
Advantages of structured Interview ethical
Detachment
Advantages of structured interview theoretical
Quick to carry out
Higher response rates
Young and Willmott (1962)
approached 987 people in their study and only 54 refused to
be interviewe
Disadvantages of structured interviews practical
Inflexibility
Disadvantage of structured interview ethical
Not suitale for discussing sensitive personal matters.
Disadvantage of structured interview theoretical
Response rate
Validity
Advantages of unstructured interviews practical
Flexibility
Exploring unfamiliar topics
Advantages of unstructured interviews ethical
Rapport and Sensitivity
Advantages of unstructured interviews theoretical
The interviewees view
Checking Understanding
Disadvantages of unstructured interviewers practical
Time and cost
Training
Interpersonal Skills
