Interviews Flashcards
Types
- formal and structured closed questions
- informal and unstructured open questions
Semi structured open and closed questions - groups interviews
Key issue
Interviewer effect- Influence of the interviewer on the interviewee’s answers
- age
- class
- tone
- sex
How to avoid:
1) use skilled interviewers and be non-directive
2) match social characteristics on interviewer and interviewee
P advantages (unstructured)
- gather in-depth data
- study large amounts of poeple/areas/groups
E advantages (unstructured)
Offers flexibility - no fixed set of questions so you can explore what is interesting/relevant at the time
P Disadvantages (unstructured)
- cost, employing the interviewers
- possibility of being time consuming
- unable to collect statistical data
E disadvantages (unstructured)
- ensure consent and anonymity
T Disadvantages (unstructured)
- Not reliable, they can not be generalised
Advantages (structured)
- easily quantifiable
- ability for statistical data
- higher response rate as the interviewer is present
P disadvantages (structured)
- may be costly to train interviewers
- time consuming
T Disadvantages (structured)
Reduced validity due to restricted answers
Advantages (group)
- more open discussion
- able to observe interactions and body language
- participants can throw ideas around which stimulated thinking
- interview large amounts of people at one time
Disadvantages (group)
- people may dominate the group
- possible disruption
- peer pressure (reduce validity)
- loss of focus
- interviewer effects
Structured interview study
Farkas and beron 2001 -study verbal skills of parents and children
+ produced quantitative data
- may be biased as the researcher could impose their ideas
Unstructured Interview study
Ruth lupton 2004 - investigated the relationships between poor neighbourhoods and underachieving schools
+build rapport = people opened up
-hard to compare responses
Group interview study
Paul willis (1997) - why working class children tend to get working class jobs
+ observe body languange and interactions
+Acted naturally
-time consuming