interviews

Question 1

structured interviews - strengths

Answer 1

doesn’t required skilled researcher - just reads out questions and writes down answers

reliable data - every single interview conducted in same way since they’re standardised

Question 2

structured interviews - limitations

Answer 2

invalid - interviewees may misunderstand Qs and researchers cant rephrase

interview bias - PPs lie to present themselves in positive light

Question 3

unstructured interviews - strengths

Answer 3

interviewer can establish rapport

valid data - if interviewee doesn’t understand, interviewer can rephrase Qs

Question 4

unstructured interviews - limitations

Answer 4

lacks reliability - questions not standardised and each interview is unique

invalid - social desirability bias

Question 5

semi-structured interviews - strengths

Answer 5

researcher able to build rapport - valid data

interview still quite formal - less chance of interview bias

Question 6

semi-structured interviews - limitation

Answer 6

less reliable than structured interview - can’t be replicated in exact same way

Question 7

group interviews and focus groups - strengths

Answer 7

PPs may feel more comfortable with other and so open up

comments made by one respondent may stimulate thinking of others

Question 8

group interviews and focus groups - limitations

Answer 8

one or two PPs may dominate discussion preventing others from participating - unrepresentative

peer group pressure - some interviewees may not say what they really think - invalid