International Strategy Flashcards
1
Q
Why do firms pursue an International Strategy? (4 reasons)
A
- Natural Resource Seeking
- Market Seeking
- Strategic Resource Seeking
- Efficiency Seeking
2
Q
Where should firms pursue their International Strategy?
A
Depends on goals, strengths and weaknesses of the firm and the environment it faces
3
Q
How should they pursue their International Strategy
A
Entry Modes in the next deck
International Strategy: adaption vs. standardization
–>Transferability of core competencies
4
Q
Additional things to take into account with your intrernational strategy
A
> Transferability of core competencies
The company needs to be able to transfer the core competencies overseas to be able to compete
Key is to
- transfer the firm’s advantage (replicate) in other markets
- develop new capabilities
- exploit overseas location-specific advantages
