Internal Analysis

Question 1

What is a CSF

Answer 1

“a small number of key goals vital to the success of an organisation - things that must go right”

Question 2

Resources (9Ms)

Answer 2

• Men
• Money
• Management
• Make up
• Machinery
• Methods
• Markets
• Materials
• Management information

Question 3

Competences

Answer 3

Competitive architecture:

• Internal
• External
• Network

Reputation
Innovative ability

Question 4

BCG matrix analysis

Answer 4

Used to analyse product portfolio

High market growth/High market share: Star - keep reinvesting

High market growth/Low market share: Problem child - invest heavily or diversify

Low market growth/High market share: Cash cow - “milk the cow” or maintain

Low market growth/Low market share: Dog - “put down” or hold as part of overall portfolio

Question 5

Porter’s value chain analysis

Answer 5

How a business can gain a competitive advantage by breaking down into primary and secondary activities

Primary:

• Inbound logistics
• Operations
• Outbound logistics
• Sales and marketing
• Service

Secondary:

• Firm infrastructure
• Human resource management
• Technology development
• Procurement