Internal Analysis Flashcards
Tangible resources are
financial
organizational
physical
technological
Financial resource is
capacity to borrow
ability to generate funds through internal operations
organizational
Formal reporting structures
Physical resources
plant equipment and location
distribution facilities
product inventory
technological resources
copy rights, patents, trademarks, secrets, etc.
3 intangible resources are
Human
Innovation
Reputational
Human resources
Knowledge
trust
skills
abilities to collaborate
Innovation Resources
Ideas
scientific capabilities
capacity to innovate
Reputational resources
brand name
perception of product quality, durability, reliability
positive reputation with stakeholders such as suppliers and customers
Capabilities are
- a result of combining a tangible with an intangible resource
- The foundation for building core competencies and hopefully competitive advantages
Core Competencies are
- capabilities that are a source of competitive advantage for a firm over its rivals
- ## what they do well over their competitors
Two tools to help identify the core competencies
VRIO and value chain analysis
4 criteria of VRIO are
Valuable, Rare, Costly to Imitate, Non-substitutable
What is the difference between core competencies and capabilities
core competencies have a sustained long term advantage and satisfy all 4 criteria for the VRIO
What is a value chain analysis
helps firms understand the parts of its operations that create value and those that do not.
They are activities or tasks the firm completes in order to produce products and then sell, distribute, and service those products in ways that create value for customers.
They also include activities or tasks the firm completes in order to support the work being done to produce, sell, distribute, and service the products the firm is producing