Business Level Strategy Flashcards

1
Q

What is a business level strategy

A

something the firm must develop in implement

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2
Q

What is the Core Strategy

A

The strategy that the firm forms to describe how they was to compete against rivals on a day to day basis

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3
Q

Three questions to ask when developing a business level strategy

A

(Who) will be served
(what) needs those target customers have that it will satisfy
(How) those needs will be satisfied

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