Interference Flashcards
define interference
explanation for forgetting in long term memory.
what types of interference are there?
retroactive and proactive
define Retroactive interference
when more recent information gets in the way of trying to recall older information.
example of retroactive interference
An example would be calling your ex-boyfriend/girlfriend by your new boyfriend/girlfriend’s name
define Proactive interference
when old information prevents the recall of newer information.
example of proactive interference
When trying to recall a new phone number, the old phone number you have previously had for years could proactively interfere with the recall, to the point when it is very difficult to remember the new number.
what are STRENGTHS of this theory?
Intuitively correct: Most people can think of times when interference in both directions have occurred. This means that the theory makes sense and there are plenty of everyday examples of it occurring.
what are WEAKNESSES of this theory?
Limited scope: This theory only can explain lack of recall when information in a similar format prevents recall. This means that there are many types of recall that are not explained by this theory.
Poor ecological validity: Like much of memory research there is a problem with the validity of the research that supports the theory. It is predominantly laboratory based and therefore does not test everyday recall.
what research supports this theory?
There is research to support this theory such as the study from Baddeley and Hitch (1977, rugby players), McGeoch and McDonald (1931, showed learning another word list caused forgetting)
