Interactive Digital Media Flashcards
What is media convergence?
Content that flows across multiple media channels
Multiple ways of accessing media content
Complex relations between users
What does interactive online marketing help with?
Distribution of information Identifies customers acquaint users with sale Generate backend sale Affiliate marketing (linking of websites)
What is interactive marketing campaign?
Gather data from website viewer
Tailor website content to data collected
Keep internet user focussed on one particular website data
What is elearning
Any computer enhanced learning
What are elearning benefits?
Time reduction Large volume and diversity Higher content retention Flexibility Updated and consistent material Fear free and privacy protected environment
What are the drawbacks of elearning?
Need for instructor retraining Equipment needs and support services Lack of face to face interactions and campus life Assessment Maintain ends and updating Protection of intellectual property Computer literacy Student retention
What are Ebooks
Books on digital form
Read from computer screen
What are the forms of Ebooks?
Via web access Via web download Dedicated reader Via general purpose reader Via web server
Why a are the advantages of Ebooks?
Portability
Easy search capabilities and links
Easy down loading
Quickly and Inexpensively copy material.
Easy integration of content with other text
No wear and tear
Books published and updated quickly
Lower production, marketing, advertising, delivery costs
Higher reach
Ease of customisation and combination of several book
What is CGI
Computer generated imagery
How do they prevent piracy and cloning of films?
Encryption
How to cinemas get film?
Electronic downloading of films from central servers to projection booths
What kind of games are there?
Massively multiplayer online role playing game (MMORPG)
2nd life
How do consumers manipulate games?
Hacking
Software editor by games vendor
How has music been helped by digital?
easy to Mix and match sounds into a composition
Manipulation of sounds
Free editing software to manipulate music by
Creativity of electronic music, no musical instrumen
Create music from scratch (mash up)
Automation (backup to make edits)
