Interactive Digital Media Flashcards

1
Q

What is media convergence?

A

Content that flows across multiple media channels
Multiple ways of accessing media content
Complex relations between users

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2
Q

What does interactive online marketing help with?

A
Distribution of information
Identifies customers 
acquaint users with sale
Generate backend sale
Affiliate marketing (linking of websites)
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3
Q

What is interactive marketing campaign?

A

Gather data from website viewer
Tailor website content to data collected
Keep internet user focussed on one particular website data

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4
Q

What is elearning

A

Any computer enhanced learning

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5
Q

What are elearning benefits?

A
Time reduction
Large volume and diversity 
Higher content retention
Flexibility
Updated and consistent material 
Fear free and privacy protected environment
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6
Q

What are the drawbacks of elearning?

A
Need for instructor retraining 
Equipment needs and support services 
Lack of face to face interactions and campus life 
Assessment 
Maintain ends and updating 
Protection of intellectual property
Computer literacy
Student retention
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7
Q

What are Ebooks

A

Books on digital form

Read from computer screen

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8
Q

What are the forms of Ebooks?

A
Via web access 
Via web download
Dedicated reader
Via general purpose reader
Via web server
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9
Q

Why a are the advantages of Ebooks?

A

Portability
Easy search capabilities and links
Easy down loading
Quickly and Inexpensively copy material.
Easy integration of content with other text
No wear and tear
Books published and updated quickly
Lower production, marketing, advertising, delivery costs
Higher reach
Ease of customisation and combination of several book

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10
Q

What is CGI

A

Computer generated imagery

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11
Q

How do they prevent piracy and cloning of films?

A

Encryption

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12
Q

How to cinemas get film?

A

Electronic downloading of films from central servers to projection booths

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13
Q

What kind of games are there?

A

Massively multiplayer online role playing game (MMORPG)

2nd life

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14
Q

How do consumers manipulate games?

A

Hacking

Software editor by games vendor

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15
Q

How has music been helped by digital?

A

easy to Mix and match sounds into a composition
Manipulation of sounds
Free editing software to manipulate music by
Creativity of electronic music, no musical instrumen
Create music from scratch (mash up)
Automation (backup to make edits)

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16
Q

What is the problem for music due to digital media?

A

Copyright problems

Professional to learn complex equipment and software

17
Q

What has social networking by digital media brought about?

A

Participation and non discrimination
Autonomy
Rational or analytical debate

18
Q

What are the benefits of YOUTUBE

A

Promote brands and music
Empower users to be broadcasters
Vote for political candidates

19
Q

What is the problem with YouTube

A

Copyright pot lemon

20
Q

What has digital culture changed?

A

Speed of societal change

Rapid technological transformations