Intellectual Property: Chap. 2 Flashcards
What are the 4 types of marks?
- Trademarks, service marks, certification marks, and collective marks.
What is a certification mark?
They are used to certify some quality of a product or service.
What is a collective mark?
Indicates membership in an organization.
What does it mean if it’s ‘coined’?
The term is made up.
What marks cannot be registered?
- Marks that disparage a person.
2. Marks that are scandalous.
How old are trademarks?
Contemporary trademark law can be traced back to use of trademarks during the medieval period.
What was the first trademark?
It was a mark used to identify liquid paints by Averill Paints - an eagle.
What is goodwill?
The value inherent in achieving consumer loyalty to a particular product or service through the maintenance of consistent quality of the products or services offered.
What functions does the Trademark provide:
- Identification: They identify one maker’s goods or services and distinguish them from the services offered by others.
- They indicate that all goods or services offered under the mark are of consistent quality.
- They serve as an advertising device so that consumers link a product or service being offered with a mark.
- They indicate all products come from one producer.
What type of species does Trademark infringement fall under?
Unfair trade practices. Infringement of another’s trademark is a species of unfair competition, like false advertising.
What is the point of the unfair competition law?
It is meant to protect consumers and eliminate unfair business practices.
What is the modern definition of a trademark?
It is a word, name, symbol, or device, or a combination thereof, used by a person (including a business entity), or which a person has a bona fide intention to use in commerce, to identify and distinguish his or her goods from those manufactured or sold by others and to indicate the source of those goods.
What is the modern definition of service mark?
It is a word, name, symbol, or device, or a combination thereof, used by a person, or which a person has a bona fide intention to use in commerce to identify and distinguish the services of one person from those of others and to indicate the source of those services.
According to the Lanham Act, what does the term mark mean?
Any trademark, service mark, collective mark, or certification mark.
What is a certification mark?
It is a word, name, symbol, device, or combination thereof, used by a person other than its owner to certify that goods or services have certain features in regard to quality, material, mode of manufacture, or some other characteristic (or that the work done on the goods or services was performed by members of a union or other organization).
What is a collective mark?
One used by a collective membership organization, such as a labor union, to identify that person displaying the mark is a member of that organization.
What is a house mark?
Companies use them to distinguish a wide range of products or services.
What is required to make ‘use’
- It must be ‘public use’
- There must be a bona fide business transaction.
- Soliciting and accepting orders is usually sufficient to show commercial use.
How is priority measured with use of a trademark?
Priority of a trademark is measured from the date of first use.