Insight unit. 6 Flashcards
All of the advertisements, posters, billboards, etc. that are created to promote a product or service at a particular time.
advertising campaign
a long, narrow advertisement on a website.
banner
a large board near a road where advertisements are put.
billboard
the general impression that a product, company, organization, etc. gives to people.
brand image
a small advertisement that you put in a newspaper if you want to buy or sell sth, employ sb, find flat etc.
classified ad
an advertisement on tv or on the radio
commercial
a person who buys things or uses services
consumer
to plan and make a drawing of how sth will be made.
design
the architect showed us her design for the new home.
design
to put sth in a place where people will see it or were it will attract attention.
display
an arrangement of things in a public place for people to see.
display
a public statement that you give official support or agreement to a plan, statement, decision,etc.
endorsement
something that has happend to you (often something unusual or exciting)
experience
to have something happend to you; to feel
experience
a small sheet of paper that advertises a product or an event and is given to a large number of people
flier
small amounts of products that you don’t have to pay for, which are given to you to test, try out, taste, etc.
free samples
a type of large thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc. often on a particular topic
glossy magazine
most of; the majority of
great part of
the people and activities involved in producing sth, providing a service, etc.
industry
to have an effect on or power over sb/sth. so that he/she/it changes
influence
the power to affeect change or control sb/sth
influence
information that a person has who knows a lot about a group or an organization because they are part of it.
insider knowledge
a short tune that is easy to remember, often used in advertising
jingle
to start sth. new or to show sth for the first time.
launch
a printed symbol or design that a company or an organization uses as its special sign.
logo
products that are beautiful and very expensive
luxury goods
the largest number or part of a group of people or things
(vast) majority
to make something in large quantities using machines
manufacture
a country , an area or a group of people that buys sth; the number of people that buy sth.
market
to sell sth with the help of advertising.
market
a company that creates advertising for other companies’ products
marketing agency
very big
massive
the smaller number or part of a group; less than half
(tiny) majority
not very large
modest
extremely great or strong
overwhelming
to make sb do sth by giving them good reasons
persuade
an advertisement that appears on your computer screen suddenly while your browsing the internet
pop-up ad
something that you give to sb or recieve from sb
present
to show sth that you have prepared to people.
present
the money that you make when you sell sth for more than it costs
profit
a written or spoken statement or agreement that you will or will not do sth
promise
to say definetly that you will do or no do sth or that sth will happen
promise
to advertise sth in order to increase its sales or make it popular
promote
a part or share of a whole
(large) proportion
something that you buy
purchase
a sum of money that is paid back to you, especially because you have paid too much or you are not happy with sth you have bought
refund
to pay sb back a sum of money, especially bevause they have paid too much or they are not happy with sth they have bought.
refund
to do detailed and careful study of sth to find out more information about it
research
detailed and careful study of sth to find out more information about it
research
a person or company that sells goods to the public
retail
a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result
risk
to do sth that may mean that you get into a situation which is unpleasent for you
risk
a small number or amount of sb/sth that is looked at, tested, examined, etc. to find out what the rest is like
sample
to try a small amount of sth to see what it is like
sample
a quantity or number of sth that is important or large enough to be noticed or to have effect
significant amount
a short phrase that is easy to remember and that is used in politics or advertising
slogan
advertising material sent by email to people who have not asked for it
spam
a low price for sth in a shop, usually for a short time
special offer
the practice of promoting products in a way that does not appear to be advertising, such as by product placement (=showing products in films or television programmes)
stealth marketing
to try to have an effect on a particular group of people
target
a general change or development
trend
to persuade sb to do sth by making them believe sth that is not true
trick
(informal) very big
whopping
