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Engels > Insight unit. 6 > Flashcards

Insight unit. 6 Flashcards

1
Q

All of the advertisements, posters, billboards, etc. that are created to promote a product or service at a particular time.

A

advertising campaign

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2
Q

a long, narrow advertisement on a website.

A

banner

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3
Q

a large board near a road where advertisements are put.

A

billboard

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4
Q

the general impression that a product, company, organization, etc. gives to people.

A

brand image

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5
Q

a small advertisement that you put in a newspaper if you want to buy or sell sth, employ sb, find flat etc.

A

classified ad

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6
Q

an advertisement on tv or on the radio

A

commercial

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7
Q

a person who buys things or uses services

A

consumer

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8
Q

to plan and make a drawing of how sth will be made.

A

design

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9
Q

the architect showed us her design for the new home.

A

design

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10
Q

to put sth in a place where people will see it or were it will attract attention.

A

display

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11
Q

an arrangement of things in a public place for people to see.

A

display

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12
Q

a public statement that you give official support or agreement to a plan, statement, decision,etc.

A

endorsement

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13
Q

something that has happend to you (often something unusual or exciting)

A

experience

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14
Q

to have something happend to you; to feel

A

experience

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15
Q

a small sheet of paper that advertises a product or an event and is given to a large number of people

A

flier

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16
Q

small amounts of products that you don’t have to pay for, which are given to you to test, try out, taste, etc.

A

free samples

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17
Q

a type of large thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc. often on a particular topic

A

glossy magazine

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18
Q

most of; the majority of

A

great part of

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19
Q

the people and activities involved in producing sth, providing a service, etc.

A

industry

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20
Q

to have an effect on or power over sb/sth. so that he/she/it changes

A

influence

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21
Q

the power to affeect change or control sb/sth

A

influence

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22
Q

information that a person has who knows a lot about a group or an organization because they are part of it.

A

insider knowledge

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23
Q

a short tune that is easy to remember, often used in advertising

A

jingle

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24
Q

to start sth. new or to show sth for the first time.

A

launch

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25
Q

a printed symbol or design that a company or an organization uses as its special sign.

A

logo

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26
Q

products that are beautiful and very expensive

A

luxury goods

27
Q

the largest number or part of a group of people or things

A

(vast) majority

28
Q

to make something in large quantities using machines

A

manufacture

29
Q

a country , an area or a group of people that buys sth; the number of people that buy sth.

A

market

30
Q

to sell sth with the help of advertising.

A

market

31
Q

a company that creates advertising for other companies’ products

A

marketing agency

32
Q

very big

A

massive

33
Q

the smaller number or part of a group; less than half

A

(tiny) majority

34
Q

not very large

A

modest

35
Q

extremely great or strong

A

overwhelming

36
Q

to make sb do sth by giving them good reasons

A

persuade

37
Q

an advertisement that appears on your computer screen suddenly while your browsing the internet

A

pop-up ad

38
Q

something that you give to sb or recieve from sb

A

present

39
Q

to show sth that you have prepared to people.

A

present

40
Q

the money that you make when you sell sth for more than it costs

A

profit

41
Q

a written or spoken statement or agreement that you will or will not do sth

A

promise

42
Q

to say definetly that you will do or no do sth or that sth will happen

A

promise

43
Q

to advertise sth in order to increase its sales or make it popular

A

promote

44
Q

a part or share of a whole

A

(large) proportion

45
Q

something that you buy

A

purchase

46
Q

a sum of money that is paid back to you, especially because you have paid too much or you are not happy with sth you have bought

A

refund

47
Q

to pay sb back a sum of money, especially bevause they have paid too much or they are not happy with sth they have bought.

A

refund

48
Q

to do detailed and careful study of sth to find out more information about it

A

research

49
Q

detailed and careful study of sth to find out more information about it

A

research

50
Q

a person or company that sells goods to the public

A

retail

51
Q

a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result

A

risk

52
Q

to do sth that may mean that you get into a situation which is unpleasent for you

A

risk

53
Q

a small number or amount of sb/sth that is looked at, tested, examined, etc. to find out what the rest is like

A

sample

54
Q

to try a small amount of sth to see what it is like

A

sample

55
Q

a quantity or number of sth that is important or large enough to be noticed or to have effect

A

significant amount

56
Q

a short phrase that is easy to remember and that is used in politics or advertising

A

slogan

57
Q

advertising material sent by email to people who have not asked for it

A

spam

58
Q

a low price for sth in a shop, usually for a short time

A

special offer

59
Q

the practice of promoting products in a way that does not appear to be advertising, such as by product placement (=showing products in films or television programmes)

A

stealth marketing

60
Q

to try to have an effect on a particular group of people

A

target

61
Q

a general change or development

A

trend

62
Q

to persuade sb to do sth by making them believe sth that is not true

A

trick

63
Q

(informal) very big

A

whopping

Engels (27 decks)

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