Innovation and Strategy Flashcards
1
Q
What is invention?
A
The creation of new products
2
Q
Does invention lead to innovation?
A
Yes it can but not all innovation will lead to innovation.
3
Q
What is innovation?
A
Commercialization of invention by producing and manufacturing goods and services.
4
Q
What are the alternatives strategies to exploit innovation?
A
Licensing, outsourcing certain functions, strategic alliance, joint venture, internal commercialization.