Innovation and Strategy Flashcards

1
Q

What is invention?

A

The creation of new products

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2
Q

Does invention lead to innovation?

A

Yes it can but not all innovation will lead to innovation.

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3
Q

What is innovation?

A

Commercialization of invention by producing and manufacturing goods and services.

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4
Q

What are the alternatives strategies to exploit innovation?

A

Licensing, outsourcing certain functions, strategic alliance, joint venture, internal commercialization.

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