Innovation and Impact on Customers

Question 1

What is a prosumer?

Answer 1

It is a consumer that also produces energy

From an end-customer perpective with high own consumption PV is already in the money, from a producer perspective subsidies are still needed

Dependency on subsides reducing by further cost reductions, increasing the own comsumption

the prices in Germany are high and also the costs in comparision to Italy but the availability of commercial power storage for households will further improve profitability of rooftop solutions - technologies are cheaper every year

Question 2

How does the company E.ON attract new customers and measures consumer satisfaction?

Answer 2

By 3 main drivers:

• Money proposition
• Touch point
• Perception

The company have no complains

Promoters: happy and loyal customers who spread a positive word of mouth

Passives: neutral customers who could be tempted away by competitors

Detractors: unhappy customers who spread negative word of mouth

Question 3

Mention at least 2 major projects in the area of smart metering using artifical intelligence from E-ON

Answer 3

1. Disaggregation. algorith to differenciate different power consumers for example to identify when a washing machine is running or a toaster (4x)
2. E.On Optimum: B2B Energy Management System to save 20 - 40% money, install renewable energy, managed flexibility capacity