Influences of Media Flashcards
What does the media do?
Portrays males and females differently
How are males and females portrayed?
More represented in most types of TV programmes, males and females ar perpetrated in gender stereotypical ways
How are males portrayed?
- Dominant
- Aggressive
- Independent
How are women portrayed?
- Submissive
- Nurturing
- Dependent
What does vicarious reinforcement mean?
We learn gender appropriate behaviour through watching others being rewarded for behaving a certain way
What did Hodges find?
Men are more likely to be portrayed as being in control, while women are at the mercy of others
What did McGhee and Frueh find?
Children who are exposed to such models on tv display far more stereotyped behaviours, and hen the media shows people behaving in gender typed way and succeeding, this increases the feeling of self efficacy in the viewer
What were Manstead and McCulloch interested in?
The way men and women are portrayed in TV ads
What did Manstead and McCulloch do?
Observed 170 ads over a one week period, they focused on the central adult figure and recorded frequencies that males and females occur in a variety of different roles
What did Kivran-Swaine examine?
The relationship between language and gender in social media by analysing 78,000 twitter messages, to find strong evidence of gender driven language
What did Kivran-Swaine find?
Females used more emotive language and had a higher usu age of emoticons
What are 3 evaluation points?
