Influences of marketing activity Flashcards
1
Q
what are the two main factors that influence marketing activity?
A
- internal influences
- external influences
2
Q
list the 4 types of internal influences
A
- cost of the campaign
- availability of finance
- staff expertise
- size and culture of the business
3
Q
list the 7 types of external influences
A
- social factors
- technological factors
- economic factors
- environmental factors
- political factors
- legal factors
- ethical factors
4
Q
what is cost of the campaign?
A
up to business to decide how much it costs but should be sensible compared to scale of project
5
Q
what is availability of finance?
A
how easily a business can get money from sources like profits, loans, or investors to support its operations and growth
6
Q
what is staff expertise?
A
the skills, knowledge, and experience employees have to perform their jobs effectively and contribute to business success
7
Q
what is size and culture of the business?
A
how big the company is and how shape their business environment
