influence Flashcards
conformity
the change in a person’s behavior to go along with the group, even if they don’t agree with what the group decides on (the asch effect). Conformity can be good by maintaining order or bad via peer pressure and harmful behavior.
compliance
going along with a request/demand
obedience
the change of an individual’s behavior to comply with authority figure
Sherif (1936)
informational influence
influence that produces conformity when a person believes that others are correct in their judgements
private conformity
occurs when people truly believe that the group is right
public conformity
occurs when we are pressured to conform to group norms. Privately think the group is wrong.
Asch (1951)
Normative influence
influence that produces conformity when a person fears the negative social consequences of appearing deviant
informational social influence
conform because person has desire to be right, and the person will look to others who they believe may have more information. This type of conformity occurs when a person is unsure of a situation or lacks knowledge.
normative social influence
conforms in order to be accepted and belong to a group.
social impact theory
the amount of influence a person experiences in group settings depends on (1) strength [power/social status] of the group, (2) immediacy [physical/psychological distance], (3) the number of people in the group exerting the social influence.
descriptive norms
how do people actually behave in a situation. what is adaptive or effective behavior.
injunctive norms
what we think other people approve of disapprove of
minority influence
form of social influence attributed to exposure to a consistent minority position in a group, felt only after a period of time and leads to private acceptance of the views expressed by the minority.
idiosyncrasy credit
describes individual’s capacity to acceptably deviate from group expectations
compliance strategies
(1) foot-in-the-door, (2) door-in-the-face, (3) lowballing, (4) that’s-not-all.
foot-in-the-door technique
first secures agreement for minor request, then requests the bigger request that you really care about. Works because people prefer not to contradict themselves in both actions and beliefs, meaning as long as the 2nd request is consistent with or similar in nature to the 1st request the technique will likely work.
door-in-the-face technique
first asks for large request that you know won’t be granted, then ask for the smaller request that you really cared about
lowballing technique
secures agreement with a request, then increases the size of that request, revealing hidden costs. Ex: when a car dealership lists a car for $14,000 to get you to agree to buy it and later charges you $16,000. Aims for initial agreement.
that’s-not-all technique
begins with an inflated request, then decreases its apparent size by offering a discount or bonus. Ex: we are providing cupcakes for 75 cents today and you will also enjoy two extra chocolate chip cookies free of charge along with it, if you purchase it today.