Industry theorists Flashcards
What is Hesmondhalgh’s theory?
The media industry is a high risk business and industries are interested in maximising profit and minimising risks
Media product are produced to create profit
Creativity plays a secondary role to marketing needs and brand development
As success is seen difficult to predict media industries deliberately over produce in hope that one or two will be hugely successful
What is Curran and Seaton’s theory?
The media is controlled by a small number of companies primarily riven by profit and power
Media concentration generally limits or inhibits variety, creativity and quality
All smaller subsidiaries are following the mainstream ideology
Prohibitive costs and risks in the media industry has resulted in the organisation of media companies into vertically and horizontally integrated conglomerates
The media industry is driven by two things: creativity and business
What is Livingstone and Lunt’s theory?
There is an underlying struggle to further the interest’s of citizens by offering protection from harmful and offensive material
The increasing power of the media conglomerates in the production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk
OFFCOM: Broadcasting
BBFC: Film
